David Bowie's "Heroes" Sees Sudden Surge in Streaming Following 'Stranger Things' Finale
The iconic song by the late music legend has been stuck in fans' heads after the show's epic finale, and it's also being streamed by thousands of people. According to new data from Luminate acquired by Rolling Stone, streaming services have seen a massive spike in the track, with nearly 500% more streams compared to its usual daily average.
In the days following the show's finale on New Year's Eve, "Heroes" logged an astonishing 342,000 streams on January 1, followed by 456,000 and 470,000 on the subsequent two days. This marked a roughly three-to-five times jump over its daily average in the days after the episode aired.
The surge in streaming can be attributed to Joe Keery's suggestion that David Bowie's song would be perfect for the show's finale. The Duffer Brothers revealed that they immediately knew it was the right choice, as it is an anthem for "Stranger Things". The iconic track was also used in earlier seasons of the show, featuring a Peter Gabriel cover.
The success of "Heroes" isn't limited to Bowie; Joe Keery's own artist project, Djo, has seen a surge in streaming following the finale. His song "End of Beginning" climbed its way to number one on Spotify's Global Chart this week, replacing Taylor Swift's "The Fate of Ophelia", which held the position for weeks.
The show's finale also featured two classic Prince songs, "When Doves Cry" and "Purple Rain", and Kate Bush's "Running Up That Hill". The use of these tracks has helped revive 80s culture and music throughout its run.
The iconic song by the late music legend has been stuck in fans' heads after the show's epic finale, and it's also being streamed by thousands of people. According to new data from Luminate acquired by Rolling Stone, streaming services have seen a massive spike in the track, with nearly 500% more streams compared to its usual daily average.
In the days following the show's finale on New Year's Eve, "Heroes" logged an astonishing 342,000 streams on January 1, followed by 456,000 and 470,000 on the subsequent two days. This marked a roughly three-to-five times jump over its daily average in the days after the episode aired.
The surge in streaming can be attributed to Joe Keery's suggestion that David Bowie's song would be perfect for the show's finale. The Duffer Brothers revealed that they immediately knew it was the right choice, as it is an anthem for "Stranger Things". The iconic track was also used in earlier seasons of the show, featuring a Peter Gabriel cover.
The success of "Heroes" isn't limited to Bowie; Joe Keery's own artist project, Djo, has seen a surge in streaming following the finale. His song "End of Beginning" climbed its way to number one on Spotify's Global Chart this week, replacing Taylor Swift's "The Fate of Ophelia", which held the position for weeks.
The show's finale also featured two classic Prince songs, "When Doves Cry" and "Purple Rain", and Kate Bush's "Running Up That Hill". The use of these tracks has helped revive 80s culture and music throughout its run.