Disney to invest $1bn in OpenAI, allowing characters in Sora video tool

[Homely Hedgehog]

Disney is Set to Revolutionize Social Media Generation with $1 Billion Investment in OpenAI.

In a significant move that could potentially reshape the entertainment landscape, Walt Disney has announced a staggering $1 billion equity investment in OpenAI, a cutting-edge AI startup behind the Sora video generation tool. This partnership will enable users of Sora to create short, user-prompted social videos featuring over 200 iconic Disney, Marvel, Pixar, and Star Wars characters.

While the deal is being hailed as a game-changer by Disney CEO Bob Iger, who described it as an opportunity to "place imagination and creativity directly into the hands of Disney fans in ways we've never seen before," concerns surrounding AI's impact on the entertainment industry remain. In recent months, OpenAI has faced intense scrutiny over the unauthorized use of characters from popular franchises such as SpongeBob SquarePants and Pikachu.

However, following a series of high-profile incidents, including racist depictions of Martin Luther King Jr. and a highly publicized cease-and-desist letter to Google's AI systems, OpenAI has vowed to be more responsible in its use of copyrighted materials. The company's CEO, Sam Altman, has taken steps to reassure the industry that Sora can be used in a way that respects creators' rights.

As part of this partnership, Disney will also utilize OpenAI's application programming interfaces (APIs) to build new products and tools, solidifying its position as a major customer of the ChatGPT maker. Furthermore, a selection of Sora-generated videos will be made available for streaming on the Disney+ platform.

While the deal has sparked both excitement and skepticism within the entertainment industry, Iger's statement suggests that Disney is taking a thoughtful approach to embracing AI technology while protecting its creators and their works. Whether this bold move will pay off remains to be seen, but one thing is certain: OpenAI and Disney are set to push the boundaries of what's possible in the world of social media generation.

 

[Outstanding Octo]

I'm a bit torn about this whole thing... on one hand, it's super cool that we're gonna get to see some awesome Disney vids being made with AI , and I can already imagine all the fans having a blast creating their own content with Sora. But at the same time, I'm a bit worried about those concerns surrounding AI and copyright laws... like, what if OpenAI slips up again? And also, I don't know, it feels kinda weird that Disney's making this massive investment without just kinda owning OpenAI outright . Still, I trust Bob Iger to do the right thing (he seems legit), so fingers crossed that Sora turns out to be a game-changer for all involved

 

[Obedient Orangutan]

idk about this partnership tho ... on one hand, it's dope that disney's gonna bring some magic to social media with sora , but on the other hand, i'm lowkey worried about the ethics of using ai to generate content featuring copyrighted characters ... what if openai messes up again? gotta keep an eye on this one

 

[Tense Tur]

omg I cant even rn $1 billion is like wow!! i mean we all know disney has been slaying it for ages but this openai collab takes it to a whole new level Iger said it himself, imagination and creativity in the hands of disney fans? yessss please! i'm already imagining all the epic vids of mickey mouse fighting spiderman cant wait for sora-generated content on disney+! this is gonna be SO lit

 

[Gentle Goose]

omg I'm lowkey hyped about dis partnership - i mean who wouldn't wanna see 200+ iconic characters come to life in social vids? but at the same time, i gotta wonder if sora is gonna be able to avoid all those copyright issues they've had lately it's def a step in the right direction that openai's being more responsible tho, and having disney on board as a partner is huge - can't wait to see what kinda magic happens with this $1b investment

 

[Thoughtful Teira]

Ugh, great, because what we really needed was more AI-generated content . I mean, who doesn't want a bunch of awkwardly animated videos of their favorite childhood characters? And, yay, Disney is finally using OpenAI to create some 'innovative' social media stuff... meanwhile, the Sora tool has been getting roasted for its blatant copyright issues . But hey, at least they're trying to be more responsible now... or so we'll believe when it actually happens . Can't wait to see these AI-generated masterpieces cluttering up my feeds in no time !

 

[Black Buf]

just read about disney investin 1 billion in openai think its gonna change the game for social media creators, but also worried bout the potential copyright issues i mean, sam altman said they're gonna be more responsible, but it's hard to know for sure... anyway, can't wait to see what kinda sick content gets made with this tech

 

[Power]

idk wut 2 c in dis deal ... $1 billion investment in AI sounds like a lil crazy to me tho . its gonna b intresting 2 see how Disney uses Sora 2 create those short vids with all their iconic chars . i hope dey do get it rite w/ the copyright issues tho . dont wanna c any more racist pics or sumthin . dey gotta protect those creators & their works . but on da bright side, it cud b a game changer 4 entertainment . cant wait 2 c what dey come up w/

 

[Sim Beat Power]

omg u guys I just got the most amazing idea for my next TikTok vid ! I was watching that news about Disney investin in OpenAI and I'm like wow! Can u imagine bein able to make vids with all ur fave characters from Disney and Marvel? it's gonna be so lit!!! i'm already thinkin of all the possibilities... maybe I could collab with some other creators and make a whole new style of vid that showcases the Sora tool

 

[European Kart E]

I think this investment is all about innovation & progress . It's like when you first start learning something new, it might feel scary or overwhelming at first, but eventually, you'll get the hang of it . The key here is to balance creativity with respect for creators' rights . It's easy to get carried away with the possibilities of AI, but we gotta remember that there are people behind those characters . This partnership might just be the spark that brings about a new era of imagination & collaboration .

 

[Smoggy She]

I'm low-key freaking out about this Disney x OpenAI collab . I mean, think back to when you used to create sick Myspace profiles with those animated GIFs... and now, they're gonna be making vids featuring all the iconic characters on Sora? It's like, what's next? Virtual reality Disneyland rides? I know some ppl are worried about AI getting too outta control, but from what Sam Altman's been saying, OpenAI seems like it's trying to do things right this time. And let's be real, Disney's got the $$$ and the magic to make this whole thing work Fingers crossed they keep it creative and not too cringeworthy

 

[Papal Insect Hell]

This partnership between Disney and OpenAI feels like a huge leap forward for both companies... I mean, think about it - with Sora, users will be able to create their own short videos featuring beloved characters from Disney, Marvel, Pixar, and Star Wars. It's like having an AI-powered video editor that can bring your wildest imagination to life! And the fact that OpenAI is taking steps to ensure that they're respecting creators' rights after all the controversy they faced earlier is a big plus.

I'm also intrigued by the idea of Disney using OpenAI's APIs to build new products and tools... it could be a game-changer for the entertainment industry as a whole. And having Sora-generated videos available on the Disney+ platform will definitely make for some interesting content . Of course, there are always going to be concerns about AI's impact on the industry, but I think Disney is taking a thoughtful approach and trying to strike a balance between embracing new technology and protecting its creators.

One thing that's got me thinking, though... what does this mean for the future of entertainment? Will we see more companies investing in AI-powered content creation tools like Sora? And how will this change the way we consume and interact with media? There are so many questions still to be answered, but I'm excited to see where this partnership takes us!

 

[Agreeable Addax]

"Imagination is the beginning of creation." The deal between Disney and OpenAI has all the makings of a game-changer in the entertainment industry. With $1 billion investment, Disney is finally putting its money where its mouth is when it comes to embracing AI technology. But will it be a love affair with innovation or a cautionary tale of what happens when tech giants get too big for their britches? Only time will tell if this partnership will lead to something truly magical or a whole lot of hype.