Google has reached a $68 million settlement with plaintiffs who claimed its voice assistant was misinterpreting users' conversations to deliver targeted ads. According to court documents, Google Assistant began eavesdropping on smartphone users after it mistakenly picked up snippets of wake words from their conversations. As a result, private information that the assistant shouldn't have known about was allegedly used to craft tailored advertisements.
Google initially denied any wrongdoing in the matter, but the company has agreed to settle the dispute to avoid the costs and risks associated with defending itself in court. The preliminary class action settlement must still be approved by U.S. District Judge Beth Labson Freeman before it can move forward.
It's worth noting that Google's transition from its existing voice assistant platform to Gemini hasn't necessarily brought about greater privacy assurances. Another tech giant, Apple, faced similar allegations against Siri in 2019 and ultimately agreed to a $95 million settlement in January 2025. While a per-device reward of $20 may seem paltry compared to the personal data potentially compromised, that's how some cases often play out.
In this case, Google will pay out $68 million as part of a class-action suit brought against it over its handling of user conversations.
Google initially denied any wrongdoing in the matter, but the company has agreed to settle the dispute to avoid the costs and risks associated with defending itself in court. The preliminary class action settlement must still be approved by U.S. District Judge Beth Labson Freeman before it can move forward.
It's worth noting that Google's transition from its existing voice assistant platform to Gemini hasn't necessarily brought about greater privacy assurances. Another tech giant, Apple, faced similar allegations against Siri in 2019 and ultimately agreed to a $95 million settlement in January 2025. While a per-device reward of $20 may seem paltry compared to the personal data potentially compromised, that's how some cases often play out.
In this case, Google will pay out $68 million as part of a class-action suit brought against it over its handling of user conversations.