Yacht-Flipping Phenomenon Hits the Big Time: Off The Hook Yachts Rakes in $68M IPO
In a remarkable tale of entrepreneurial spirit and adaptability, Jason Ruegg's off-the-hook (pun intended) yacht-flipping business has catapulted into the stratosphere. What began as a college side hustle has blossomed into a $68 million publicly traded company, making it the largest pre-owned boat company in the US.
Ruegg's journey started in his senior year of college, where he was already doing 30-40 boats per year while studying to be an accountant. He did the math and realized that boat-flipping was the more lucrative option. Fast forward to today, and Ruegg's Off The Hook Yachts (OTHY) operates almost entirely online, much like Carvana for boats.
The company's business model has been a game-changer. OTHY buys $100 million worth of used boats each year and offers an impressive inventory turnover rate – five times a year, far above industry standards. Buyers can make offers on boats in as little as 30 minutes, with transactions sometimes closing in a single day. The company's AI-powered matching system connects buyers with sellers, gathering information from sales on the site and across the internet.
OTHY's in-house closing team handles paperwork, finance arm helps buyers set up financing, and conducts its own inspections – streamlining the process for customers. This one-stop-shop approach has resonated with consumers, particularly during economic downturns when new boat dealers struggle to compete.
Despite industry fluctuations, OTHY has been profitable every year for 13 years, thanks in part to its recession-proof business model. Customers are increasingly turning to used boats, and the company is selling them like crazy. With a notable shift in the marine industry, Ruegg expects continued growth.
As the company expands, with plans to add two new locations, it's clear that OTHY's virtual presence will remain a key strength. Brokers from upstate New York to Tennessee are part of the team, and with 100 employees now on board, the company aims to reach 1,000 workers by 2027.
Ruegg's rags-to-riches story is one for the ages – from college student to CEO of a $68 million publicly traded company. As OTHY continues to chart its course, it's clear that this yacht-flipping phenomenon won't be slowing down anytime soon.
In a remarkable tale of entrepreneurial spirit and adaptability, Jason Ruegg's off-the-hook (pun intended) yacht-flipping business has catapulted into the stratosphere. What began as a college side hustle has blossomed into a $68 million publicly traded company, making it the largest pre-owned boat company in the US.
Ruegg's journey started in his senior year of college, where he was already doing 30-40 boats per year while studying to be an accountant. He did the math and realized that boat-flipping was the more lucrative option. Fast forward to today, and Ruegg's Off The Hook Yachts (OTHY) operates almost entirely online, much like Carvana for boats.
The company's business model has been a game-changer. OTHY buys $100 million worth of used boats each year and offers an impressive inventory turnover rate – five times a year, far above industry standards. Buyers can make offers on boats in as little as 30 minutes, with transactions sometimes closing in a single day. The company's AI-powered matching system connects buyers with sellers, gathering information from sales on the site and across the internet.
OTHY's in-house closing team handles paperwork, finance arm helps buyers set up financing, and conducts its own inspections – streamlining the process for customers. This one-stop-shop approach has resonated with consumers, particularly during economic downturns when new boat dealers struggle to compete.
Despite industry fluctuations, OTHY has been profitable every year for 13 years, thanks in part to its recession-proof business model. Customers are increasingly turning to used boats, and the company is selling them like crazy. With a notable shift in the marine industry, Ruegg expects continued growth.
As the company expands, with plans to add two new locations, it's clear that OTHY's virtual presence will remain a key strength. Brokers from upstate New York to Tennessee are part of the team, and with 100 employees now on board, the company aims to reach 1,000 workers by 2027.
Ruegg's rags-to-riches story is one for the ages – from college student to CEO of a $68 million publicly traded company. As OTHY continues to chart its course, it's clear that this yacht-flipping phenomenon won't be slowing down anytime soon.