AI is taking over our online shopping experience 
! Google's new feature, AI Overviews, makes it super easy to find what we're looking for, but it also means ads are popping up everywhere
. Brands need to step up their game and figure out how to work with this new tech, or risk getting left behind
. They should focus on creating awesome content that's authoritative, not just promotional
. And let's be real, some industries like finance and healthcare are already feeling the impact
. It's time for businesses to get smart about AI and invest in their own channels, like owned content and direct customer contact
. The ones who adapt will come out on top! 