A$AP Rocky's highly anticipated album "Don't Be Dumb" dropped after eight years, and the anticipation was palpable as he celebrated its release with an exclusive listening party in New York City. The Tim Burton-designed cover art had been teasing fans for weeks, but nothing could have prepared them for the immersive experience that awaited.
Upon entering the venue, attendees were enveloped in a Burton-esque world, complete with decals and artwork inspired by the album's cover, all under dim red lights. The space was further divided into different areas, including an open event space where guests milled about, grabbing merchandise such as T-shirts, posters, and Kiehls products, while specialty cocktails were served throughout the night.
One of the most popular attractions was the Puma sneaker customization bar, where guests could pick up a free pair of kicks and customize them with iron-on graphics featuring A$AP Rocky's logo or other AWGE stamps. The venue also featured lofty red couches and a "D.B.D" branded helicopter standing near a checkered backdrop filled with variations of the album cover.
Just after midnight, A$AP Rocky emerged from above the crowd as A$AP Lou cueing the "Helicopter" single. With a bottle of Ace of Spaces in hand, he kept the party going and let the new album's tracks play on repeat. In a brief address to attendees, Rocky thanked everyone for coming out and told them to "not be dumb," a phrase that would become the mantra of the night.
Celebrities such as Jon Batiste, Max B, Fivio Foreign, Lil Mama, DJ Clue, Lenny S, Masika Kalysha, Busta Rhymes, and even Rihanna made appearances at the party, showing their support for Harlem's own A$AP Rocky. The event was a testament to Rocky's dedication to his craft and his fans, who had waited eight long years for this moment.
Upon entering the venue, attendees were enveloped in a Burton-esque world, complete with decals and artwork inspired by the album's cover, all under dim red lights. The space was further divided into different areas, including an open event space where guests milled about, grabbing merchandise such as T-shirts, posters, and Kiehls products, while specialty cocktails were served throughout the night.
One of the most popular attractions was the Puma sneaker customization bar, where guests could pick up a free pair of kicks and customize them with iron-on graphics featuring A$AP Rocky's logo or other AWGE stamps. The venue also featured lofty red couches and a "D.B.D" branded helicopter standing near a checkered backdrop filled with variations of the album cover.
Just after midnight, A$AP Rocky emerged from above the crowd as A$AP Lou cueing the "Helicopter" single. With a bottle of Ace of Spaces in hand, he kept the party going and let the new album's tracks play on repeat. In a brief address to attendees, Rocky thanked everyone for coming out and told them to "not be dumb," a phrase that would become the mantra of the night.
Celebrities such as Jon Batiste, Max B, Fivio Foreign, Lil Mama, DJ Clue, Lenny S, Masika Kalysha, Busta Rhymes, and even Rihanna made appearances at the party, showing their support for Harlem's own A$AP Rocky. The event was a testament to Rocky's dedication to his craft and his fans, who had waited eight long years for this moment.
tim burton's design on the cover art was giving me LIFE, and that exclusive listening party in nyc? pure magic 
i mean, who wouldn't wanna customize their own puma kicks with a$ap rocky's logo or awge stamps?! 
and let's talk about that "dbd" branded helicopter 
it was a whole other level of immersive experience! 
but what really got me was the love for his fans, seeing all those celebs show up to support him... it just proves how dedicated he is to his craft 
they had the most lit customized puma sneakers and i got to meet lil mama 
i'm still on the ASAP rocky high, can't wait to dive into that album 
. And the fact that so many celebrities came out to show their love for A$AP Rocky is just the icing on the cake 
game changer. That Tim Burton cover art tho... genius 
i need those kicks ASAP. The party atmosphere was lit 
, and it's so cool that all these celebs came out to support A$AP Rocky. It just goes to show how passionate his fans are 
. I'm not even mad that he took 8 yrs to drop this album 
.
. And it’s dope to see all these celebrities showing their support for A$AP Rocky – he must be super grateful to have such a loyal fanbase 
. But what really gets me is how immersive the whole experience was, like stepping into his album cover and getting lost in the world of "Don't Be Dumb" 
its cool n all but like 8 yrs is alot of time what did he even do in that time tho? just chillin makin beats or wht 
the cover art is fire tho, tim burton is a genius 
but let's not forget, the real star is his bank account 
those custom sneakers r gonna set ppl back a pretty penny... maybe too pricey if u ask me 