A$AP Rocky's much-anticipated fourth studio album "Don't Be Dumb" finally arrived, and the rapper hosted an exclusive listening party in New York City to celebrate its release. The event, held at Lavan Midtown, was a testament to Rocky's flair for the dramatic, with Tim Burton-designed cover art plastered across the venue.
Upon arrival, guests were immersed in a Burton-esque world of dim red lights and decorations, while others mingled over specialty cocktails and bespoke merchandise such as "Don't Be Dumb" screen-printed T-shirts and Kiehls products. The Puma sneaker customization bar was also a hit, allowing attendees to personalize their own kicks with exclusive iron-on graphics.
The party reached its crescendo when A$AP Rocky took the stage in an elevated section above the crowd, accompanied by DJ Lou Banga. With bottles of Ace of Spaces in hand, they played the "Helicopter" single and encouraged the crowd to let loose, while addressing attendees at large with a message of gratitude for their support.
The guest list was a veritable Who's Who of hip-hop, with celebrities like Jon Batiste, Fivio Foreign, Lil Mama, Busta Rhymes, and Rihanna all in attendance. The event served as a fitting tribute to Rocky's Harlem roots, with the A$AP Mob crew and music industry folk showing love and support for the iconic rapper.
As the night wore on, guests were treated to an immersive experience that was equal parts party, concert, and art exhibition. And with "Don't Be Dumb" finally out in the world, it's clear that Rocky has wasted no time delivering a statement album that will undoubtedly leave its mark on the music landscape.
Upon arrival, guests were immersed in a Burton-esque world of dim red lights and decorations, while others mingled over specialty cocktails and bespoke merchandise such as "Don't Be Dumb" screen-printed T-shirts and Kiehls products. The Puma sneaker customization bar was also a hit, allowing attendees to personalize their own kicks with exclusive iron-on graphics.
The party reached its crescendo when A$AP Rocky took the stage in an elevated section above the crowd, accompanied by DJ Lou Banga. With bottles of Ace of Spaces in hand, they played the "Helicopter" single and encouraged the crowd to let loose, while addressing attendees at large with a message of gratitude for their support.
The guest list was a veritable Who's Who of hip-hop, with celebrities like Jon Batiste, Fivio Foreign, Lil Mama, Busta Rhymes, and Rihanna all in attendance. The event served as a fitting tribute to Rocky's Harlem roots, with the A$AP Mob crew and music industry folk showing love and support for the iconic rapper.
As the night wore on, guests were treated to an immersive experience that was equal parts party, concert, and art exhibition. And with "Don't Be Dumb" finally out in the world, it's clear that Rocky has wasted no time delivering a statement album that will undoubtedly leave its mark on the music landscape.