Meta is now fully embracing its social media platform Threads by expanding advertising globally to all 400 million monthly active users. The move comes after a successful test period in 30 countries last year, where ads were rolled out in select markets.
As part of this expansion, Meta's AI-powered advertising system will be deployed on Threads, promising the same level of personalization as its popular platforms Facebook and Instagram. This means that users will see targeted ads that take into account their interests, behaviors, and other relevant information.
The ad formats available on Threads include image, video, and carousel ads, which will now appear natively in users' feeds. However, Meta has cautioned that the full rollout of these ads won't happen overnight. Instead, the company plans to introduce them gradually over several months, with initial ad delivery rates expected to be lower as global user availability increases.
According to Meta's latest blog post, this gradual approach will allow the platform to better accommodate its growing user base and ensure a smoother transition for users.
As part of this expansion, Meta's AI-powered advertising system will be deployed on Threads, promising the same level of personalization as its popular platforms Facebook and Instagram. This means that users will see targeted ads that take into account their interests, behaviors, and other relevant information.
The ad formats available on Threads include image, video, and carousel ads, which will now appear natively in users' feeds. However, Meta has cautioned that the full rollout of these ads won't happen overnight. Instead, the company plans to introduce them gradually over several months, with initial ad delivery rates expected to be lower as global user availability increases.
According to Meta's latest blog post, this gradual approach will allow the platform to better accommodate its growing user base and ensure a smoother transition for users.