'Part of the joy economy': bumper year for UK toys as Wicked dolls and Pokémon appeal to 'kidults'

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UK Toy Market Booms as 'Kidults' and Collectors Drive Demand for Adult Toys

This Christmas, the UK toy market is expected to be in high gear, thanks to a growing trend of adult collectors driving demand for popular toys traditionally associated with children. The annual DreamToys list, which showcases the best toys of the year, features a range of must-have items that are likely to appeal as much to kids as they do to adults.

From singing dolls and Pokémon games to collectible figurines and elaborate playsets, the toys on this year's list cater to a wide range of interests. One of the most popular categories is manga-themed Lego, which has seen a significant increase in demand over recent years. Other hot items include Wicked dolls, Pokémon Trading Card: Mega Evolution Elite Trainer Box, and Disney Ultimate Stitch interactive plush.

According to experts, the toy market has bucked the trend of declining sales in recent years, with children rediscovering the joy of play while adults are embracing toys as a form of self-care, nostalgia, and fandom. The combination of these factors is keeping the market vibrant and relevant.

The DreamToys list features a range of affordable options, with many toys priced under £20. However, some items on the list, such as the Lego One Piece: the Going Merry Pirate Ship, are more expensive, with prices starting at over £100.

With tax rises in the autumn budget posing a threat to spending, toy retailers are hopeful that the momentum generated by this year's strong sales will carry into Christmas. The DreamToys list is seen as an essential tool for consumers looking to make informed decisions about which toys to buy, and experts believe it will help drive demand for popular items.

As one expert noted, "The magic of Christmas is always going to be there and parents and grandparents all work hard to make sure it is enjoyable for the whole family." With a range of exciting toys on offer, this year's Christmas market looks set to be a success.
 
🎁👍 I'm not surprised to see the UK toy market booming! It's awesome that adults are embracing their inner kid and collecting cool stuff like manga-themed Lego 🤩. And let's be real, who doesn't love Pokémon? 😂 The fact that kids are rediscovering play and collectors are driving demand for toys is a great sign. Plus, it's all about self-care and nostalgia - we're living in a time where people want to indulge in fun activities! 💖 As long as the prices aren't too crazy, I think this trend will keep going strong. Fingers crossed that the momentum carries into Christmas 🎅️!
 
🤩 I'm loving this trend of 'kidults' embracing their inner child! It's amazing how play can be such a great way to relax and express ourselves as adults too 😌. I've noticed my friends getting super into these collectible figurines and it's actually really cool to see them geeking out over something they love 🤓. The fact that toy retailers are catering to this demand is awesome, especially with affordable options on the list - £20 or less? You can't go wrong! 💸 But I do hope parents and kids alike don't get too caught up in the spending, we want to make sure everyone feels included not just those who can splurge 🎁.
 
🎁👍 So I'm loving the fact that adult collectors are driving demand for these 'kidult' toys, it's like we're finally embracing our inner child 🤪. And you know what's even better? The affordability of these toys, like £20 or less - it's not just for kids anymore! 😊 It's amazing to see how play can be a form of self-care and nostalgia, I mean who doesn't love a good ol' fashioned Pokémon game or some Lego collectibles? 🤩 The fact that experts are calling it 'self-care' is so true, we need more of this in our lives, especially during these crazy times! 😊
 
I'm so confused about this whole adult toy thing 🤷‍♀️. I mean, isn't it weird that grown-ups are still buying dolls and Pokémon games? Like, don't they have better things to do with their money? 💸 But on the other hand, I've seen my friends, who aren't exactly kids anymore, having so much fun with these toys... and they're not just playing for themselves, either - it's a great way to bond with their own kids or grandkids! 👪

And then there's the tax thing 🤑. I feel bad for people who have to cut back on spending because of all the tax rises. But at the same time, if buying these toys is really what people want to do, then shouldn't they be able to afford it? It's just... so contradictory! 😩
 
I think its really cool how the toy market has shifted towards kids getting excited about play again 🤩. At the same time, its awesome that adults are embracing their inner 'kidult' and buying up all these fun toys as a way to unwind and relive childhood memories 😊. I mean, who wouldn't want to spend some quality time with Wicked dolls or Pokémon games? 🎮 It just goes to show that play is for everyone, regardless of age 🌈. And I love how the DreamToys list has got all these affordable options under £20 - makes it easy for families to get in on the fun without breaking the bank 💸!
 
I'm loving how the toy market is booming in the UK right now 🎁! It's awesome to see adults embracing their inner kid and collecting all sorts of cool stuff 😎. I mean, who doesn't love singing dolls or Pokémon games? 🎶👾 It's like the nostalgia is just flowing from kids to adults, and it's super cool! 💖 The fact that these toys are driving demand and keeping the market vibrant is just amazing 🤩. And yeah, £20 is a pretty affordable price point for some of those items, so I'm all about getting in on that action 💸! Plus, with tax rises looming, this is a great way to show that people aren't going to be affected by budget cuts 😊. All in all, it's shaping up to be an epic Christmas market 🎉!
 
I'm loving how the toy market is getting back to being fun for everyone 🎉! I mean, who says you're too old to play with Pokémon games or have a singing doll? It's all about embracing your inner kid and having some me-time, right? The fact that collectors are driving demand for these toys shows that it's not just kids who want to play – adults love it too, and that's totally awesome! 💖 And let's be real, £100 Lego sets might be a bit steep, but if it brings back happy memories or fuels your fandom, then it's worth every penny in my book 🤑. Bring on Christmas and the toy market – I'm so down for it! 🎊
 
I'm loving this trend of 'kidults' collecting cool stuff! 🤩 It's so refreshing to see adults embracing their inner child and having fun with toys that are meant for kids. The fact that it's all about self-care, nostalgia, and fandom is really interesting - I mean who doesn't love a good Pokémon game or a cute Wicked doll? 😊 The affordable prices on the DreamToys list make it super accessible too! £20 or less is perfect for a fun treat without breaking the bank. Fingers crossed that toy retailers will do well this Christmas and we get to see more awesome products in the future! 🎁
 
lolol 🤣 I'm so down with these 'kidults' collecting all sorts of rad toys. Like, who cares if they're old enough to know better? The whole point is having fun, right? 🎉 Those Pokémon Trading Card boxes are gonna fly off the shelves! And manga-themed Lego? Genius. I mean, I've seen some serious nostalgia going on here. It's awesome that adults can still geek out over these things without feeling weird. And let's be real, who doesn't love a good Wicked doll? 😎 The market is booming for a reason – it's because people want to have fun and express themselves in a more playful way. So, yeah, I'm all for this trend! 🤪
 
🎁 I'm loving how the toy market in the UK is seeing a resurgence with adults getting in on the fun too! It's awesome that people are embracing play as a form of self-care and nostalgia 🤗. The affordability of the DreamToys list is definitely a bonus, with plenty of options under £20 👍. I've got to say, those manga-themed Legos are calling my name 😍. And who wouldn't want a singing doll or an interactive plush toy? 🎶💕 It's all about spreading joy and making the most of the holiday season!
 
😊 I think its awesome how these 'kidults' are embracing their inner child & buying these cool toys! Its like, who says you can only play with Legos when youre 5 again? 🤣 And yeah, it makes sense that adults would wanna relive some of the fun they had as kids. Self-care, nostalgia, and fandom all combined into one awesome gift idea! 💡
 
I think its pretty cool how the toy market is still thriving in the UK 🤩 especially with the rise of 'kidults' and collectors buying all sorts of toys they used to love when they were younger. Its like the whole family can enjoy these products together, not just kids! 😊 The fact that there are so many affordable options on the DreamToys list will definitely make it easier for people to indulge in some fun holiday shopping 🎁. And let's be real, who doesn't love a good Lego set or a Pokémon game? It's great to see adults embracing their inner child and not being afraid to show off their geeky side 😆.
 
You know what's crazy? I was just thinking about my favorite childhood toy, a old Tamagotchi 🐰, and how I still have it in my desk drawer from high school. It's so nostalgic! And then I started thinking about how much nostalgia is tied to toys and games, like Pokémon or Mario Kart... and now there's this whole trend of adult collectors wanting to buy them too? Like, what even is that?! 😂 But seriously, it's cool to see people finding joy in things they loved as kids. And hey, if it helps adults relax and have fun during the holiday season, then more power to 'em! Maybe I'll even get myself one of those Lego manga sets 🤪
 
I'm thinking that's kinda cool how adults are getting into these kids' toys 🤔. I mean, who doesn't love Pokémon and Disney, right? And it's not just about being nostalgic, but also about having fun and expressing themselves. The fact that they're driving demand for these toys is a good sign that play can be a part of our lives at any age. I'm also glad to see that there are affordable options on the list, so people from all walks of life can enjoy them 🎁. It's just nice to see that Christmas is still about having fun and making memories with loved ones, regardless of age 💕
 
🚨😱 just saw that tax rises are gonna hit spending in 2025 like what if we have recession? 🤕 and now toy market is booming because "kidults" and collectors wanna buy these expensive toys? 😂 that's just crazy money 💸
 
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