Netflix may emerge as a dominant force in the UK sports market, potentially ending up with the lucrative Premier League broadcasting rights. The American giant's surprise bid for Warner Bros Discovery (WBD) has sent shockwaves through the industry, leaving many wondering what implications this could have for football.
The $108.4 billion hostile takeover bid by Paramount Skydance, backed by tech billionaire Larry Ellison's personal guarantee of over $40 billion, is a significant threat to Netflix's chances. However, despite initial reluctance, Netflix continues to show interest in acquiring premium sports properties, as evidenced by its recent deal to broadcast the 2027 and 2031 Women's World Cups.
Historically, Netflix has focused on global rights deals for one-off events, but the success of this strategy could pave the way for a more significant involvement in football. The Premier League, which currently holds domestic broadcasting rights until 2029 and Champions League rights until 2027, may view Netflix as a welcome addition to its broadcast stable.
The timing couldn't be better for the Premier League, with planning for its next auction underway. Despite being halfway through its current deal with Sky Sports and TNT Sports, the league is eager to make all matches available for broadcast after 2029, potentially requiring more broadcast partners.
Paramount Skydance's acquisition of Champions League rights on behalf of Paramount+ has already made a major move into European football, leaving Netflix as a significant player in the market. While the outcome of the WBD takeover is uncertain, one thing is clear: the future of global sports broadcasting hangs in the balance, and the Premier League would be wise to take notice.
As the negotiations continue, it remains to be seen whether Netflix will emerge victorious or succumb to Paramount Skydance's bid. One thing is certain, however: the sports broadcasting landscape is about to undergo a significant shift, with far-reaching implications for fans, broadcasters, and rights holders alike.
The $108.4 billion hostile takeover bid by Paramount Skydance, backed by tech billionaire Larry Ellison's personal guarantee of over $40 billion, is a significant threat to Netflix's chances. However, despite initial reluctance, Netflix continues to show interest in acquiring premium sports properties, as evidenced by its recent deal to broadcast the 2027 and 2031 Women's World Cups.
Historically, Netflix has focused on global rights deals for one-off events, but the success of this strategy could pave the way for a more significant involvement in football. The Premier League, which currently holds domestic broadcasting rights until 2029 and Champions League rights until 2027, may view Netflix as a welcome addition to its broadcast stable.
The timing couldn't be better for the Premier League, with planning for its next auction underway. Despite being halfway through its current deal with Sky Sports and TNT Sports, the league is eager to make all matches available for broadcast after 2029, potentially requiring more broadcast partners.
Paramount Skydance's acquisition of Champions League rights on behalf of Paramount+ has already made a major move into European football, leaving Netflix as a significant player in the market. While the outcome of the WBD takeover is uncertain, one thing is clear: the future of global sports broadcasting hangs in the balance, and the Premier League would be wise to take notice.
As the negotiations continue, it remains to be seen whether Netflix will emerge victorious or succumb to Paramount Skydance's bid. One thing is certain, however: the sports broadcasting landscape is about to undergo a significant shift, with far-reaching implications for fans, broadcasters, and rights holders alike.
! I mean, we've always loved watching football on Sky Sports, but Netflix has some sick deals lined up, especially the Women's World Cups. If they get the Prem, it could be a game-changer for sports streaming. Paramount Skydance's bid is definitely giving Netflix a run for its money 
. I wonder how the fans will feel about all these new options though? Will we have to choose between Sky Sports and Netflix every matchday? 
They already have the Women's World Cups on board, which is a great start! But if they do end up getting the Premier League rights, that would be HUGE for them. I mean, who wouldn't want to broadcast some of the biggest football matches out there?
And what about fans like us, who just wanna watch our fave teams play?! 
One thing's for sure, though - it's gonna be a wild ride in the world of sports broadcasting! 
! It would be amazing to have more sports on the platform, especially since they've been doing so well with events like the Women's World Cups 
. I think it'd bring a fresh vibe to the whole sports broadcasting scene. Plus, can you imagine watching all the Premier League matches on Netflix? Game-changer for football fans! The fact that Paramount Skydance is throwing some serious cash at the table does make things interesting, but I still think Netflix has what it takes 
. Fingers crossed they come out on top and we get more sports goodness from them 
it'd be a game changer for sports fans like us! no more scattered matches on sky sports or TNT, just one place to watch all the action. and with their global reach, they could potentially make it available to fans worldwide too! that's a whole new level of exposure for english football
This could bring more fans into the fold and increase revenue for the league #PremierLeagueFuture #SportsBroadcastingRevolution
. But, let's be real, the Premier League could use some fresh blood in the broadcast game 
. If this deal falls through, does that mean the UK sports market will just...wait for it... Netflix to swoop in? 
Only time (and the Premier League's next auction) will tell 
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i think it's so cool that they're making moves into global sports broadcasting, especially considering their recent success with women's world cups 
but at the same time, paramount skydance's bid is looking pretty strong with larry ellison's backing... what do u think would happen if netflix does end up getting those rights?? 
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Anyway, I think it's awesome that Netflix is throwing its hat into the ring – who wouldn't want to watch football matches on Netflix? But seriously, if they do end up getting those Premier League rights, it'll be lit! No more boring commentary, just "Cut to the chase" and show us the goals already! 
But for real, this could be a game-changer for sports broadcasting. Let's hope whoever wins it brings the excitement and entertainment value to fans everywhere!
. We'll have to wait and see what happens with the WBD takeover and how all this plays out in the end 
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the fact that Paramount Skydance is throwing down a $40 billion gauntlet is crazy 
but I think Netflix has some tricks up their sleeve too 
they've already shown they can pull off big events like Women's World Cups 