Senator Ed Markey is scrutinizing OpenAI about the integration of ads into its popular chatbot, ChatGPT. The Massachusetts Democrat is questioning the safety and suitability of such advertising in AI-powered platforms for young users.
OpenAI plans to start testing ads on free ChatGPT users starting soon, featuring "sponsored" products and services at the bottom of conversations with the chatbot. According to OpenAI, these ads will be relevant to each user's conversation but won't appear to those under 18 or during topics such as health, mental health, or politics.
Despite these precautions, Senator Markey argues that adding ads to ChatGPT poses significant risks for consumer protection and privacy. He believes the emotional connection users develop with the chatbot could make companies more susceptible to manipulating them through targeted advertising. Moreover, AI's ability to foster close relationships may blur the lines between genuine interactions and manipulated ones.
Markey also raises concerns about potential data misuse by the ad industry, which could lead to personal data being used without consent for targeted advertising purposes. OpenAI claims that it will not display ads when users discuss sensitive topics but questions remain over whether this information might still be used to personalize future ads.
The Senator has issued letters to CEOs of major tech companies, including Anthropic, Google, Meta, Microsoft, Snap, and xAI, seeking answers on their plans to integrate ads into AI-powered chatbots. They are required to respond by February 12th regarding their measures for protecting users from potential manipulation through these platforms.
In essence, Senator Markey's inquiry highlights the growing need for transparency in advertising practices within tech companies that harness AI technology to manipulate user engagement and potentially exploit personal data.
OpenAI plans to start testing ads on free ChatGPT users starting soon, featuring "sponsored" products and services at the bottom of conversations with the chatbot. According to OpenAI, these ads will be relevant to each user's conversation but won't appear to those under 18 or during topics such as health, mental health, or politics.
Despite these precautions, Senator Markey argues that adding ads to ChatGPT poses significant risks for consumer protection and privacy. He believes the emotional connection users develop with the chatbot could make companies more susceptible to manipulating them through targeted advertising. Moreover, AI's ability to foster close relationships may blur the lines between genuine interactions and manipulated ones.
Markey also raises concerns about potential data misuse by the ad industry, which could lead to personal data being used without consent for targeted advertising purposes. OpenAI claims that it will not display ads when users discuss sensitive topics but questions remain over whether this information might still be used to personalize future ads.
The Senator has issued letters to CEOs of major tech companies, including Anthropic, Google, Meta, Microsoft, Snap, and xAI, seeking answers on their plans to integrate ads into AI-powered chatbots. They are required to respond by February 12th regarding their measures for protecting users from potential manipulation through these platforms.
In essence, Senator Markey's inquiry highlights the growing need for transparency in advertising practices within tech companies that harness AI technology to manipulate user engagement and potentially exploit personal data.