A Houston-based startup, Localish, has taken a humble ice cube tray idea from its creator's pandemic passion project and transformed it into a thriving business.
Roks, founded by Sarah Rooks, began as an effort to add some fun to the mundane world of ice cubes. The Houston entrepreneur designed custom ice cube trays that could be personalized with various designs - ranging from logos to personal monograms - making them more enjoyable for consumers.
Since then, the company has expanded its product line and collaborations. Localish's products are now being used by sports teams across the country, most recently partnering with the Astros on a special limited-edition design. The collaboration serves as proof that even small business ideas can grow into big successes.
With its unique offerings, Localish is becoming increasingly popular among those seeking to personalize their everyday objects and create personalized experiences for themselves or others. By tapping into consumer desire for personalization, Roks has managed to turn an initial COVID-19 pandemic hobby into a successful full-fledged enterprise that now spans multiple industries.
Roks, founded by Sarah Rooks, began as an effort to add some fun to the mundane world of ice cubes. The Houston entrepreneur designed custom ice cube trays that could be personalized with various designs - ranging from logos to personal monograms - making them more enjoyable for consumers.
Since then, the company has expanded its product line and collaborations. Localish's products are now being used by sports teams across the country, most recently partnering with the Astros on a special limited-edition design. The collaboration serves as proof that even small business ideas can grow into big successes.
With its unique offerings, Localish is becoming increasingly popular among those seeking to personalize their everyday objects and create personalized experiences for themselves or others. By tapping into consumer desire for personalization, Roks has managed to turn an initial COVID-19 pandemic hobby into a successful full-fledged enterprise that now spans multiple industries.
Localish is proof that innovation can be found in the weird and wonderful" 
I love how this ice cube tray idea turned out! Who knew something so simple could become a thing? I mean, I've got a few custom ones myself and they're super cool (get it?). The fact that Roks collaborated with the Astros is amazing - sports teams are always looking for unique ways to engage their fans. And now, people can even personalize their ice cubes? Genius! 
It just goes to show that with a little creativity and hustle, even a weird idea can become a big hit. Kudos to Sarah Roks for turning her passion project into a full-fledged business 
I mean, it's all about creativity and taking those crazy ideas that come out of nowhere (like during quarantine) and turning them into gold. It's a great reminder that with hard work and determination, even the most mundane things can become something amazing. 
It's like, who wouldn't want a custom ice cube tray with their logo on it? 
The pandemic actually ended up being a blessing in disguise for Roks, it forced them to think outside the box and create something truly unique. Now they're reaping the rewards and taking over the world... or at least the world of personalized ice cubes! 
. I mean, who wouldn't want custom ice cubes with their logo or name on them? It's like adding some personality to your drink 
. And now they're working with sports teams? That's wild. I guess you could say it's proof that even small ideas can snowball into something big 
. What really gets me is how Localish tapped into the whole personalization trend and ran with it 
. Now people are like, "Hey, I want a customized ice cube tray" or whatever 
! It's so cool (get it, cool?) to see how one person's passion project can turn into a full-fledged company 
. And partnering with the Astros? That's like, totally awesome 
! I mean, who wouldn't want a personalized ice cube tray that shows off their team spirit? 
It just goes to show that even small ideas can make it big if you put your heart and soul into it 
. Plus, it's all about personalization right now - people love making things special for themselves or others 
. Anyway, I'm rooting for Roks all the way! 
And I love that Roks' products are being used by sports teams across the country, it's like their ice cube trays are bringing people together! 
... like, who would've thought they'd become a thing? It's crazy how Roks took something simple and turned it into a business! I mean, I love that the Astros got involved - now those are some awesome team spirit ice cubes 
anyway, it just goes to show that even the craziest ideas can take off in this crazy world 
The collaboration with the Astros just proves that even tiny startups can make big waves. I'm rooting for Roks, they're an inspiration to all the stay-at-home entrepreneurs out there who thought their ideas were too small 
They really tapped into people's desire for personalization and customized products, and now they're used by all sorts of teams and groups... it's amazing to see how one small passion project can turn into something so much bigger 
It shows that even the craziest ideas can lead to some pretty cool (and lucrative) results 
. Kudos to her for turning that pandemic passion project into a cold-weather (get it?) success!