This Year's Super Bowl Commercials: A Mashup of Humor, Heart, and High-Tech Innovations
The anticipation is building for the big game this Sunday as advertisers prepare to spend a staggering $7 million per 30-second spot during the highly anticipated event. This year's Super Bowl commercials are set to be more diverse than ever, with AI technology making its debut, health and telehealth companies pushing weight-loss products, and celebrities galore.
Artificial Intelligence (AI) is taking center stage in several high-profile ads, including those from Anthropic and Google. Anthropic has taken a tongue-in-cheek approach, poking fun at the lack of ads for chatbots like Claude. However, this approach hasn't gone down well with OpenAI CEO Sam Altman, who slammed Anthropic's campaign as dishonest.
Meanwhile, AI-powered glasses from Oakley Meta are making waves in action-packed spots showcasing Spike Lee and other celebrities using the innovative technology to film videos and answer questions. Google's Super Bowl ad takes a more sentimental approach, featuring a mother and son imagining their new home with the help of Google photos and AI tools.
The spotlight is also on health and telehealth companies this year. Novartis touts a blood test for prostate cancer, while Boehringer Ingelheim encourages people to screen for kidney disease through an ad starring Octavia Spencer and Sofia Vergara. Liquid I.V., which makes an electrolyte drink mix, has teased an ad about staying hydrated.
Telehealth firm Ro is using Serena Williams in their ad for GLP-1 weight loss drugs, while Hims & Hers offers a similar product with an ad that highlights the importance of healthcare access for everyone. Pharmaceutical companies are making a big push this year, with many releasing their ads early to capitalize on buzz.
On a lighter note, Budweiser's heartwarming ad features a Clydesdale foal growing up with a bald eagle, while Lay's follows a father-daughter potato farming duo as the father retires and the daughter takes over. Amazon showcases technology that can help find missing dogs, Toyota shows a grandson and grandfather buckling up in different decades in a Toyota Rav4, and Dove celebrates body positivity through its ad.
Surprisingly, several car advertisers have decided to hold back this year, but Cadillac is hinting at an ad featuring its new Formula 1 car. Meanwhile, Pepsi-owned soft drink Poppi has teased that pop star Charli XCX and actress Rachel Sennott will star in their ad, while Ben Affleck makes a return for Dunkin' Donuts.
The Villanova University marketing professor Charles Taylor notes that with the heavy headlines in the news lately, advertisers are opting for a light and silly tone to avoid dark or divisive content. As a result, many ads this year focus on humanity and being humane to others, aiming to provide an escape from the troubles of the world.
With over 120 million viewers tuning in each year, the Super Bowl is one of the most coveted advertising spots available. The vast majority of brands will avoid any dark or divisive tone and instead allow consumers to escape from thinking about troubled times. This year's Super Bowl commercials promise to be an entertaining ride, with a mix of humor, heart, and high-tech innovations that are sure to leave viewers talking long after the game is over.
The anticipation is building for the big game this Sunday as advertisers prepare to spend a staggering $7 million per 30-second spot during the highly anticipated event. This year's Super Bowl commercials are set to be more diverse than ever, with AI technology making its debut, health and telehealth companies pushing weight-loss products, and celebrities galore.
Artificial Intelligence (AI) is taking center stage in several high-profile ads, including those from Anthropic and Google. Anthropic has taken a tongue-in-cheek approach, poking fun at the lack of ads for chatbots like Claude. However, this approach hasn't gone down well with OpenAI CEO Sam Altman, who slammed Anthropic's campaign as dishonest.
Meanwhile, AI-powered glasses from Oakley Meta are making waves in action-packed spots showcasing Spike Lee and other celebrities using the innovative technology to film videos and answer questions. Google's Super Bowl ad takes a more sentimental approach, featuring a mother and son imagining their new home with the help of Google photos and AI tools.
The spotlight is also on health and telehealth companies this year. Novartis touts a blood test for prostate cancer, while Boehringer Ingelheim encourages people to screen for kidney disease through an ad starring Octavia Spencer and Sofia Vergara. Liquid I.V., which makes an electrolyte drink mix, has teased an ad about staying hydrated.
Telehealth firm Ro is using Serena Williams in their ad for GLP-1 weight loss drugs, while Hims & Hers offers a similar product with an ad that highlights the importance of healthcare access for everyone. Pharmaceutical companies are making a big push this year, with many releasing their ads early to capitalize on buzz.
On a lighter note, Budweiser's heartwarming ad features a Clydesdale foal growing up with a bald eagle, while Lay's follows a father-daughter potato farming duo as the father retires and the daughter takes over. Amazon showcases technology that can help find missing dogs, Toyota shows a grandson and grandfather buckling up in different decades in a Toyota Rav4, and Dove celebrates body positivity through its ad.
Surprisingly, several car advertisers have decided to hold back this year, but Cadillac is hinting at an ad featuring its new Formula 1 car. Meanwhile, Pepsi-owned soft drink Poppi has teased that pop star Charli XCX and actress Rachel Sennott will star in their ad, while Ben Affleck makes a return for Dunkin' Donuts.
The Villanova University marketing professor Charles Taylor notes that with the heavy headlines in the news lately, advertisers are opting for a light and silly tone to avoid dark or divisive content. As a result, many ads this year focus on humanity and being humane to others, aiming to provide an escape from the troubles of the world.
With over 120 million viewers tuning in each year, the Super Bowl is one of the most coveted advertising spots available. The vast majority of brands will avoid any dark or divisive tone and instead allow consumers to escape from thinking about troubled times. This year's Super Bowl commercials promise to be an entertaining ride, with a mix of humor, heart, and high-tech innovations that are sure to leave viewers talking long after the game is over.
AI is taking over the ads this year 
, but honestly, it's just another reminder that we're living in a world where chatbots can poke fun at themselves, while humans like Sam Altman get salty about it 
It's just another example of how corporations are capitalizing on people's struggles for profit 
. Oh, and let's not forget that some people will be watching the Super Bowl for entertainment purposes, but let's be real, most of us will just be scrolling through our phones for memes and distractions 
...
I think it's cool how advertisers are using AI tech in their ads this year 
. It's like, they're trying to be ahead of the curve and show us what's possible with science 
. At the same time, I can see why some people might get annoyed if an ad seems fake or tries too hard to be funny. OpenAI CEO Sam Altman got pretty heated about that 
.
. It's easy to get caught up in all the negative news, but sometimes we just need a reminder that there's still good stuff out there 
. And I love how some brands are using celebrities in their ads – it's always fun to see them outside of their usual roles 
.
But at the same time, it's just a bunch of companies trying to sell stuff to us while we're all distracted by the game. Can't they just be real for once? And what's up with everyone trying to push their health products on us during the Super Bowl? 
Not exactly the most ideal time to be getting advice on how to lose weight or something.
It's all just so... formulaic.
What do you guys think of this year's Super Bowl ads? Any must-sees or must-avoids?
I'm so down for this year's Super Bowl ads! It's all about spreading positivity and good vibes 
. And can we talk about how amazing it is to see AI being used in creative ways? 
The ads that focus on humanity and being humane are definitely going to be a highlight of the game for me 
I think it's so cool how brands are using AI in their ads this year! 
. But, at the same time, I'm a bit surprised that some people were upset about Anthropic's ad for chatbots... can't we just have a little fun with tech? 
The fact that health and telehealth companies are pushing weight-loss products is interesting too - it feels like they're trying to connect with us on a personal level 
️
But honestly, I'm kinda stoked for this year's Super Bowl commercials - they're looking like some real masterpieces. From the AI-powered glasses to the heartwarming Budweiser ad, it's gonna be a wild ride. And I love how all these brands are shifting towards more lighthearted and human-focused content. It's just what we need after all the crazy news lately 
and let's not forget the health and telehealth companies pushing weight loss products and telehealth services - kinda interesting how they're trying to capitalize on the trend. but overall, i think this year's super bowl commercials are gonna be a fun ride, with some laughs, some feels, and maybe even a few techy surprises 
. But what really caught my eye was the shift towards using health and telehealth companies to push weight-loss products. It's like we're finally starting to see the industry take its marketing efforts more seriously 
.
. With all the craziness that's been going on lately, it's nice to have some light-hearted moments during the Super Bowl. And let's not forget about the celebrities! I mean, who wouldn't want to see Serena Williams rocking a new weight loss drug ad? 
. With so much focus on innovation and technology, it's refreshing to see brands leveraging AI and other tools to create something more meaningful than just some over-the-top spectacle. It's like we're finally starting to see the industry get serious about using these tech advancements for good 
. With a mix of humor, heart, and high-tech innovations, it's shaping up to be an entertaining ride that'll leave viewers talking long after the game is over 
i love how theres gonna be so many amazing ads, from tech companies like google and anthropic to celeb appearances in budweiser's ad 
and pepsis poppi starring charli xcx 
Their new ad with that foal and eagle is actually pretty heartwarming. 
