Meta's Text-Based App Threads Jumps to 150 Million Daily Users, With Ads Looming Large
Mark Zuckerberg announced that his company Meta's text-based app Threads has reached a staggering 150 million daily active users, more than double its previous milestone of over 400 monthly users. The surge in user base growth has sent a positive signal for the platform, with CEO Zuckerberg expressing confidence that it could become one of Meta's next billion-person apps.
Zuckerberg attributed the increase to improvements made to the company's AI recommendation systems, which have led to a 10% increase in time spent by users within the app. The tech giant is also exploring algorithmic personalization controls for Threads, with Instagram chief Adam Mosseri confirming that Meta is experimenting with ways to "tune" its algorithmic recommendations.
However, as the platform continues to grow, ads are set to become a major player on Threads. During a recent earnings call, Meta CFO Susan Li revealed that ads are now running globally in the app's feed, following a small test earlier this year in 30 countries. The company plans to expand ad formats, including video ads, and is adopting its standard monetization playbook.
With the rise of Threads as a major player in the social media landscape, Meta is expected to capitalize on the growth by increasing ad revenue. As the platform becomes increasingly popular, users can expect to see more targeted advertisements within their feeds. Whether or not this will enhance or detract from the user experience remains to be seen.
Meta's success with Threads has raised hopes that the app could rival Instagram in terms of popularity and engagement. With the company investing heavily in AI-powered moderation tools and algorithmic personalization, Threads is well-positioned for continued growth. However, as ads become more prominent on the platform, users may need to adapt their behavior and adjust their expectations.
For Meta, however, the potential rewards are substantial. A successful iteration of Threads could provide a significant boost to the company's advertising revenue, which has been under pressure in recent years. As the tech giant continues to navigate the ever-changing landscape of social media, one thing is clear: threads is here to stay and will likely play an increasingly prominent role in Meta's overall strategy.
Mark Zuckerberg announced that his company Meta's text-based app Threads has reached a staggering 150 million daily active users, more than double its previous milestone of over 400 monthly users. The surge in user base growth has sent a positive signal for the platform, with CEO Zuckerberg expressing confidence that it could become one of Meta's next billion-person apps.
Zuckerberg attributed the increase to improvements made to the company's AI recommendation systems, which have led to a 10% increase in time spent by users within the app. The tech giant is also exploring algorithmic personalization controls for Threads, with Instagram chief Adam Mosseri confirming that Meta is experimenting with ways to "tune" its algorithmic recommendations.
However, as the platform continues to grow, ads are set to become a major player on Threads. During a recent earnings call, Meta CFO Susan Li revealed that ads are now running globally in the app's feed, following a small test earlier this year in 30 countries. The company plans to expand ad formats, including video ads, and is adopting its standard monetization playbook.
With the rise of Threads as a major player in the social media landscape, Meta is expected to capitalize on the growth by increasing ad revenue. As the platform becomes increasingly popular, users can expect to see more targeted advertisements within their feeds. Whether or not this will enhance or detract from the user experience remains to be seen.
Meta's success with Threads has raised hopes that the app could rival Instagram in terms of popularity and engagement. With the company investing heavily in AI-powered moderation tools and algorithmic personalization, Threads is well-positioned for continued growth. However, as ads become more prominent on the platform, users may need to adapt their behavior and adjust their expectations.
For Meta, however, the potential rewards are substantial. A successful iteration of Threads could provide a significant boost to the company's advertising revenue, which has been under pressure in recent years. As the tech giant continues to navigate the ever-changing landscape of social media, one thing is clear: threads is here to stay and will likely play an increasingly prominent role in Meta's overall strategy.
. I mean, I guess it's impressive that the AI recs are working out for them, but now we gotta worry about ads ruining the vibe? 
Ugh, don't even get me started. I'm not saying I don't want to monetize my content or whatever, but can't they just find a way to make ads less annoying? 
. And with ads coming on board, it'll be interesting to see how they balance that with the user experience. I'm all for personalized ads, but don't wanna feel like I'm being sold stuff all day 
. Still, if Meta can make it work, I think Threads has some serious potential to become a major player in social media. My friend who's super into tech thinks we'll see some sick new features coming down the pipeline... 
. idk if its gonna be cool or not, maybe they'll just make them really good tho? 
! 150 million daily users is insane, especially with those AI-powered recs making us spend more time inside the app 
. Fingers crossed Meta can balance user experience with revenue growth – we want Threads to stay popular without feeling like a chore 
!
I mean, 150 million daily users is pretty impressive, but let's not get ahead of ourselves. It's still a far cry from Instagram's peak or even TikTok's current user base. And don't even get me started on the ad thing... 10% increase in time spent due to AI recs? That sounds like a big jump, considering how often people are bombarded with ads already 
150 million daily users is insane! its like meta finally found a winning formula 
. But hey, if it means Meta makes more cash, who's complaining? 
also, I don't love the fact that they're introducing ads ASAP. I get it, money talk and all but if Meta wants to keep users engaged on the platform, they need to make sure the ad experience is seamless and not too intrusive. 
that makes you spend more time in the app, but it's still kinda weird seeing ads popping up everywhere 
... but will we have to start swiping through 10 ads before we even see a post from our fave creator? 
. And what if they start showing us too many ads? Will it be annoying or will we just get used to it? 
One thing for sure, though - this is going to be interesting to watch unfold 
I'm not surprised though, improvements to AI recs have made the app way more engaging 
. Algorithmic personalization is key 
, can't wait to see how it all unfolds 
. Will Threads become the new Instagram? 
. One thing's for sure, Meta's got this 
. but at the same time, ads are gonna change everything... will it be more fun to scroll through or a total snooze fest? idk but one thing's for sure, meta's getting serious about making some cash