The Art World is Finally Catching Up with Digital Art's Moment
When an artwork continues to be widely discussed weeks after its debut at a gallery exhibition or fair, it's clear that something significant has happened. The latest work to generate such buzz is Beeple's robotic performance, Regular Animals, which stole the show at Art Basel Miami Beach and catapulted digital art into the global spotlight.
Beeple, aka Mike Winkelmann, had anticipated that his performance might go viral, but even he was surprised by the sheer scale of the reaction. "We knew it was getting traction, but we had no idea it was about to blow up to the point where it would be on global news and literally live on CNBC the next day," he said in an interview with The Observer.
The artist's robotic dogs, which featured digitally rendered human faces, were met with a mixture of fascination and confusion. However, for Beeple, the true significance of his work lies not in its spectacle but in its exploration of technology's impact on our daily lives. "Technology—and the impact it has on your life every single day—is an insanely relevant topic," he argued. "I'm genuinely bewildered that more people in the art world aren't talking about it."
Beeple sees digital art as a conversation worth having, one that can help us understand the nuances of technology's influence on our society. He rejects the idea of a rigid divide between digital and traditional art worlds, arguing that they are two sides of the same coin. "I don't see any of this as being 'against' the traditional art world: it's one community and another community, and both will exist in the future."
As digital art continues to evolve, Beeple is bullish on its potential for growth and integration into the mainstream art world. He predicts that galleries will eventually accept digital artists and that the medium will become a legitimate part of the art ecosystem. "It'll just become another medium—photography, sculpture, painting, digital," he said.
Beeple also sees growing momentum toward institutionalization, with exhibitions like the Toledo Museum of Art's recent show, Infinite Images: The Art of Algorithms, bringing together artists working across digital and traditional practices. He believes that digital art may achieve this integration much faster than photography did over nearly a century ago.
At its core, blockchain technology enables ownership of virtual objects, but what those objects can be remains an open question. Beeple suggests that digital art is still in its nascent stages, comparable to the early days of the web, and that the medium continues to expand in form and possibility.
As for the role of artificial intelligence (A.I.), Beeple sees it as a tool that expands creative potential rather than a threat to human intelligence. "I think A.I. is both inspiring and, honestly, a little scary," he said. However, he believes that A.I. will accelerate creativity, leading to a golden age for content, film, and storytelling.
Ultimately, Beeple's vision for digital art is one of inclusivity and collaboration. He wants his medium to be recognized as a legitimate part of the art world, one that can contribute to meaningful conversations about technology's impact on our society. As he said, "The work will get sold or it won't. If something is genuinely compelling, it will eventually find its way into people's hands."
When an artwork continues to be widely discussed weeks after its debut at a gallery exhibition or fair, it's clear that something significant has happened. The latest work to generate such buzz is Beeple's robotic performance, Regular Animals, which stole the show at Art Basel Miami Beach and catapulted digital art into the global spotlight.
Beeple, aka Mike Winkelmann, had anticipated that his performance might go viral, but even he was surprised by the sheer scale of the reaction. "We knew it was getting traction, but we had no idea it was about to blow up to the point where it would be on global news and literally live on CNBC the next day," he said in an interview with The Observer.
The artist's robotic dogs, which featured digitally rendered human faces, were met with a mixture of fascination and confusion. However, for Beeple, the true significance of his work lies not in its spectacle but in its exploration of technology's impact on our daily lives. "Technology—and the impact it has on your life every single day—is an insanely relevant topic," he argued. "I'm genuinely bewildered that more people in the art world aren't talking about it."
Beeple sees digital art as a conversation worth having, one that can help us understand the nuances of technology's influence on our society. He rejects the idea of a rigid divide between digital and traditional art worlds, arguing that they are two sides of the same coin. "I don't see any of this as being 'against' the traditional art world: it's one community and another community, and both will exist in the future."
As digital art continues to evolve, Beeple is bullish on its potential for growth and integration into the mainstream art world. He predicts that galleries will eventually accept digital artists and that the medium will become a legitimate part of the art ecosystem. "It'll just become another medium—photography, sculpture, painting, digital," he said.
Beeple also sees growing momentum toward institutionalization, with exhibitions like the Toledo Museum of Art's recent show, Infinite Images: The Art of Algorithms, bringing together artists working across digital and traditional practices. He believes that digital art may achieve this integration much faster than photography did over nearly a century ago.
At its core, blockchain technology enables ownership of virtual objects, but what those objects can be remains an open question. Beeple suggests that digital art is still in its nascent stages, comparable to the early days of the web, and that the medium continues to expand in form and possibility.
As for the role of artificial intelligence (A.I.), Beeple sees it as a tool that expands creative potential rather than a threat to human intelligence. "I think A.I. is both inspiring and, honestly, a little scary," he said. However, he believes that A.I. will accelerate creativity, leading to a golden age for content, film, and storytelling.
Ultimately, Beeple's vision for digital art is one of inclusivity and collaboration. He wants his medium to be recognized as a legitimate part of the art world, one that can contribute to meaningful conversations about technology's impact on our society. As he said, "The work will get sold or it won't. If something is genuinely compelling, it will eventually find its way into people's hands."