WPP on Brink of Major Restructuring as New CEO Condemns 'Unacceptable' Performance
The advertising giant's shares have hit their lowest level since 1998 after the new chief executive, Cindy Rose, launched a review aimed at reviving the company's fortunes. Rose has vowed to transform WPP into a "much simpler" business with a greater focus on technology to drive growth.
However, the move comes with a warning: jobs could be at risk across the company's 100,000-strong workforce. The new CEO acknowledged that recent performance was "unacceptable" and said she would be dramatically simplifying internal operations to build a high-performance team culture.
Rose has also pledged to push harder into using technology and focus on cost efficiency. WPP now expects revenue less pass-through costs to fall by between 5.5% and 6% in 2025, marking a significant downgrade from previous forecasts.
The company's latest profit warning has sent shares tumbling 16%, with the figure falling below 302p for the first time since 1998. The decline is part of a broader trend, as WPP's shares have fallen more than 60% since the start of 2025.
Rose's comments have raised questions about the company's future and its ability to compete with rival agencies that are rapidly adopting AI and data capabilities. The new CEO has a steep task ahead of her, but vows to build a "bright future" for WPP, its people, clients, and shareholders.
The review is expected to be unveiled early next year, and it will be interesting to see how Rose implements her plans to turn around the company's fortunes. One thing is certain: WPP's future hangs in the balance as the new CEO sets out to transform the business into a more agile and tech-savvy operation.
The advertising giant's shares have hit their lowest level since 1998 after the new chief executive, Cindy Rose, launched a review aimed at reviving the company's fortunes. Rose has vowed to transform WPP into a "much simpler" business with a greater focus on technology to drive growth.
However, the move comes with a warning: jobs could be at risk across the company's 100,000-strong workforce. The new CEO acknowledged that recent performance was "unacceptable" and said she would be dramatically simplifying internal operations to build a high-performance team culture.
Rose has also pledged to push harder into using technology and focus on cost efficiency. WPP now expects revenue less pass-through costs to fall by between 5.5% and 6% in 2025, marking a significant downgrade from previous forecasts.
The company's latest profit warning has sent shares tumbling 16%, with the figure falling below 302p for the first time since 1998. The decline is part of a broader trend, as WPP's shares have fallen more than 60% since the start of 2025.
Rose's comments have raised questions about the company's future and its ability to compete with rival agencies that are rapidly adopting AI and data capabilities. The new CEO has a steep task ahead of her, but vows to build a "bright future" for WPP, its people, clients, and shareholders.
The review is expected to be unveiled early next year, and it will be interesting to see how Rose implements her plans to turn around the company's fortunes. One thing is certain: WPP's future hangs in the balance as the new CEO sets out to transform the business into a more agile and tech-savvy operation.
. i mean, 100k jobs at risk? that's crazy 
. they need to be real about their financials and stop making promises they can't keep. the new ceo sounds like she's on the right track with tech and cost efficiency, but it's gonna take more than just a few tweaks to turn this ship around 
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. wpp needs to adapt fast if they wanna stay relevant. the share prices are already tanking, and it's not like there's a ton of optimism around right now 
. still, i'm rooting for rose to make some magic happen 
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. Anyone else think this whole AI/data thing is gonna be a wild card in the advertising industry?
i cant even handle this news... wpp is literally on the brink of major restructuring under cindy rose new ceo and i am SHOOK 
she's all about simplifying internal ops and pushing harder into tech to drive growth but like, what about all those jobs??? 
rose also lowered revenue expectations by 5.5-6% which is a major downgrade from previous forecasts... i mean, wpp's shares have been tanking since the start of 2025 lol what did we do to deserve this 
anyway, i'm rooting for cindy rosie all the way 
hoping she can turn it around and make wpp shine again 
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. We need more companies like WPP embracing innovation if we want to stay competitive in the future 
. Fingers crossed she can make some magic happen and turn WPP around 
. i dont know if they can compete with those other agencies thats just adoping ai & data capabilities rn 
. cindy rose seems lik she wants to build a bright future tho 
. will it work? only time wil tell 
I just had the craziest idea for a travel blog - I want to write about the most epic road trips to weird and wonderful festivals around the world 
Like, have you ever heard of the Burning Man festival in Nevada? It's like, a whole different vibe, man... but I was thinking, what if you took that same sense of community and adventure and applied it to just driving through random parts of Europe or something 
The use of short paragraphs and bullet points makes it super easy to scan and understand. It's like they're trying to make the most of white space, you know? 
And the emojis are a nice touch, but could be more frequent tbh 
The only thing I'd change is maybe add some section breaks to separate the different parts of the article. That way, it wouldn't feel so overwhelming to read. Maybe something like... 
WPP in Crisis Mode 
or 
it's gonna be a tough year for the company, but cindy rose seems like she knows what she's doing 
wish 'em luck! 
but at the same time i get why cindy rose did what she did her plan sounds solid and it's about time wpp adapts to the times we need innovation and tech more than ever 
, but I'm sure Rose has a plan to turn things around 
. Cindy Rose has no choice but to make drastic changes to get the company back on track, considering their recent performance has been pretty dreadful 
. But at what cost? 100,000 jobs at risk? That's just devastating 
. But I do hope she can implement her plans successfully and turn things around 
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. AI and data capabilities are the future of advertising, and if WPP wants to stay competitive, it needs to get on board 
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. One thing is for sure, WPP's future is uncertain 
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. While I appreciate her commitment to building a "bright future" for all stakeholders, it remains to be seen whether her plan will yield the desired results 
, she's just trying to fix the mess that WPP got itself into. I mean, 60% decline in shares since the start of 2025? That's crazy 
. She's not afraid to make tough decisions and cut costs which is exactly what's needed to get the company back on track.
. We should be supporting Cindy Rose and her team as they try to revive this iconic company.
, I think there's a silver lining here. WPP's got the potential to come out stronger on the other side, and if that means making some tough decisions, so be it 