A Little Bit of Shopping, All the Time The fashion world is abuzz with talk of "a little bit shopping," a state of perpetual browsing and contemplation that has become an all too familiar part of our lives.
This phenomenon is rooted in the psychology of fashion, where endless options create anxiety and overwhelm. The over shopped consumer is not a new concept; it's been building for decades.
E commerce has made it easier than ever to browse and purchase clothing, but this convenience comes with a cost.