Vendors Face ICE Threat at World Cup Games The International Olympic Committee (IOC) has long been synonymous with athletic excellence and fair play.
However, its recent foray into vendor regulations has left many in the fashion industry grappling with the implications of the International Ice Hockey Federation's (IIHF) stringent rules on merchandise vendors.
Understanding the Impact of ICE on Vendors at World Cup Games The IIHF is responsible for organizing and overseeing ice hockey events worldwide.