The Price of Success: Apple TV's Rising Cost As Tim Cook prepares to leave his post as Apple CEO, the company is making a subtle yet significant move: raising the prices of its streaming service, Apple TV.
The monthly subscription has increased to $14. 99 and the annual rate now stands at $119, marking the fourth price hike since the service's launch in 2019 at a meager $4. 99 per month.
Apple TV boasts a lineup that includes critically acclaimed shows like Ted Lasso and Severance, as well as its Oscar winning film CODA.