The NFL's Creator Conundrum: Who Owns the Story? The National Football League (NFL) has always been about tradition, but this year's promotional push is a unique blend of old school charm and new age social media savvy.
ESPN's fourth annual "Creator Network" features five digital stars who will promote the NFL season leading up to the Super Bowl, which airs on the network for the first time.
The Creator Network is an interesting development, particularly since it goes beyond promoting the NFL itself. It also redefines how fans engage with the sport.