The Dark Side of Trademark Law: When "Protection" Becomes Extortion The latest skirmish in the battle over language has reached a fever pitch with an Etsy seller's T shirts featuring the slang term "bruh" being removed at the behest of a trademark holder.
However, this story reveals a more sinister tale of exploitation that raises questions about the purpose of trademarks.
At its core is Malik Yawar Abbas, who claims to have trademarked "bruh" in Canada for use on clothing and is seeking to license it to others.