Grab Apologizes Over Microdrama Ad That Raised Passenger Safety Fears Grab Singapore has apologized for its recent microdrama ad campaign, "I Fell In Love With My Grab Driver," which sparked controversy and concerns over trivializing passenger safety.
The ad features a romantic comedy style series of vignettes showcasing the blossoming relationship between a widow, played by Regina Lim, and her Grab driver, portrayed by Glenn Yong.
At first glance, the campaign appears to be an attempt at creating engaging content that humanizes the brand.