Theaters' New Math: Higher Prices, Fewer Tickets, and a Changing Business Model Recent box office numbers have been touted as a comeback for Hollywood, with some calling it the industry's biggest summer ever.
However, scratch beneath the surface, and you'll find a more nuanced story – one that reveals a business model in flux.
Higher ticket prices have become a key component of this new math, allowing theaters to make up for fewer customers by charging more per head.