The Unlikely Beneficiary of Synergy CHC's Bankruptcy: A Cautionary Tale for Retailers The recent bankruptcy filing by Synergy CHC Corp has sent shockwaves through the retail industry.
While some may see this as a story about lost sales and failed partnerships, it's actually an opportunity to examine the dynamics of retail concentration and how it can become a fatal single point of failure.
Synergy CHC's reliance on Costco for 58% of its revenue was a ticking time bomb waiting to happen. The company's decision to discontinue Focus Factor products after a 16 year relationship with Costco triggered an $18.