The Unstoppable Fad Machine: What Lego's Success Says About Our Culture Lego's financial reports have been a steady drumbeat of good news in recent years. The latest numbers show a 21% increase in revenue to $6.
55 billion in the first half of this year, breaking its own records with ease.
This success is not just about clever marketing or innovative products – it's a product of Lego's unique business model and our culture's insatiable appetite for novelty.