Why American Culture Keeps Winning Overseas The Minions franchise may be experiencing a domestic slump, but its global appeal shows no signs of faltering.
The latest installment, Minions & Monsters, has earned nearly $160 million worldwide, significantly outgrossing its US haul. This trend raises an intriguing question: what makes American culture so exportable?
One reason lies in the way Hollywood tells stories about itself. The Minions franchise is essentially a love letter to Old Hollywood, replete with nods to the golden age of cinema.