The Elusive Definition of Sustainable Fashion Sustainable fashion has been a buzzword in the industry for over two decades, with various initiatives and campaigns emerging to promote eco friendly practices.
However, despite its growing popularity, sustainable fashion remains an elusive concept, leaving many consumers and businesses confused about what it truly means.
The concept of sustainable fashion originated in the 1990s, when pioneers such as Ellen MacArthur and Kate Fletcher began advocating for a more environmentally conscious approach to fashion.