Sean Duffy's Gas Guzzling Road Trip Promotion: A Closer Look at the Marketing Strategy and Environmental Impact Sean Duffy, a former Wisconsin congressman and reality TV star, has been promoting gas guzzling road trips through partnerships with car manufacturers.
Duffy's campaign targets individuals who are likely to be drawn to large, powerful cars – often men aged 25 45 with above average incomes.
These demographics are lured in by the promise of adventure and freedom that comes with driving a high performance vehicle on long road trips.