The Dark Side of Hype Culture in Menswear Hype culture has long been a driving force behind fashion trends, but its influence on menswear is particularly insidious.
What began as a way to create excitement around new designs has morphed into a toxic cycle of consumption and disposability.
Behind the glamour of Instagram perfect influencers and "limited edition" drops lies a dark reality of unsustainable production methods, exploitation of workers, and devastating environmental impact.