The Cult of Personality: Trump's Midterm Gamble The Republican midterm convention in Dallas was a spectacle, but not just because of its grandiose setting or the star studded lineup.
What made it remarkable was President Trump's strategy: framing this year's elections as a referendum on his own persona.
By urging voters to "pretend that I'm on the ballot," Trump is asking them to make an informed decision about his performance over the past four years.