The Family Man's Crusade Vice President JD Vance has positioned himself as the champion of family values, but his pitch is as much about politics as it is about parenting.
In his recent speech at the Republicans' midterm convention, Vance used his newborn son as a prop to rally support for the Republican ticket and position himself as a leader in his own right.
Vance's rhetoric on family values bears a striking resemblance to that of his predecessor, Donald Trump.