10-story apartment building in Lake View pitched by developer

Chicago Developer Seeks Approval for 10-Story Lake View Tower Amid Community Backlash

A contentious plan for a mixed-use tower in Chicago's affluent Lake View neighborhood has sparked heated debate among residents. The proposed development, dubbed "The Phoenix," would see the construction of a 10-story building at 3611 N. Halsted St., roughly doubling its original planned height.

Developed by DLG Management, which acquired the vacant lot for $4.28 million in October 2024, the project has been touted as much-needed housing to combat rising rents in the city. However, some neighbors fear that the tower's increased density would compromise the area's unique character and aesthetic.

While some residents support the addition of more housing, others remain concerned about the building's size and impact on the neighborhood. The Dakota, a nearby landmark, was described as "incongruent" with the proposed tower due to its significantly shorter height of 70 feet.

Despite these concerns, project owner David Gassman maintains that the updated plan addresses community worries by increasing the affordable unit ratio and adding more parking spaces. Additionally, the building would feature ground-floor retail space, a cafe, and amenities such as a lounge, fitness room, and terrace on the penthouse level.

Gassman attributes the increased tower height to rising construction costs, citing the need to balance affordability with development expenses. The project's estimated timeline is 18 months, with completion expected in 2027 at a cost of around $70 million.

The city's approval process for the zoning change will determine the fate of The Phoenix. As Chicago continues to grapple with affordable housing shortages, it remains to be seen whether this ambitious development will become a model for future growth or a symbol of over-development in the Lake View neighborhood.
 
omg u no how frustrating it is when developers just wanna shove up the prices & rents without even thinking about the community 🀯 like seriously who cares if its gonna fit 10 more people in that tower? we need more affordable housing options ASAP, not some fancy-schmancy building with a bunch of retail spaces to cater to tourists 🚫
 
I feel you guys... 10-story tower in Lake View? It's like they're gonna turn our little neighborhood into another city 🀯! I get that we need more housing, but can't we find ways to make it work without changing the vibe of the area? I'm all for progress, but let's not forget what makes this place special, ya know? πŸ˜• The Phoenix might bring in some fresh faces and amenities, but at what cost to our community spirit? πŸ€”
 
OMG, can you believe how fast this project has escalated? 🀯 I mean, they went from 5 stories to 10 and now everyone's all upset! πŸ˜‚ It's like, don't get me wrong, more housing is needed but do we really need it that tall?! 🚨 The area already feels super crowded. And what about the aesthetic? I love The Dakota btw πŸ‘. Can't they just stick with something a bit more modest? 😊 Maybe David Gassman should take some feedback from the community and scale it back a notch. Fingers crossed, though! 🀞
 
omg, cant believe the height is 10 stories now its gonna change the whole vibe of lake view πŸ˜±πŸ™οΈ i get that they wanna add more housing but 4.28 mil for that lot? sounds like overpriced to me πŸ€‘ and what about those affordable units? are they really gonna be super cheap or just a marketing gimmick πŸ€” gotta keep an eye on this one πŸ‘€
 
Ugh, I just can't get excited about this new tower in Lake View πŸ€”... I mean, I get that we need more housing, but do we really need it to be 10 stories tall? It's like they're trying to cram too much into a small space 😩. And what's with the increased height, anyway? Can't they just leave some character in the neighborhood? I've lived around here for years and it feels like everything is getting gentrified. The last thing we need is another soulless skyscraper that'll just push out all the quirky little shops and cafes we love πŸ›οΈ.

And don't even get me started on the affordable unit ratio... 35% of the units being "affordable" isn't exactly gonna make a dent in the rising rent prices, you know? πŸ˜’. I guess what I'm saying is, let's take a step back and think about what we're really building here: a bunch of luxury condos or actual community spaces that benefit the people who live here? πŸ€·β€β™€οΈ
 
I mean I was just thinking about how much I love that new ice cream shop downtown πŸ¦πŸ‘Œ. Have you tried their unique flavors? I had this amazing matcha green tea with sesame seeds last week and it was insane! Anyway, back to Chicago... I don't know what's more concerning about The Phoenix plan - the increased height or the fact that they're going to have a lounge on the top floor πŸ™οΈ. Can you imagine having to deal with all those noise complaints from the neighbors?
 
This is gonna be a huge problem... like, can you imagine all those people living in that tiny little building? 🀯 The Phoenix tower is just another example of how we're running out of affordable housing options. I mean, who needs 10 stories in an area where nobody's even using public transportation anyway? And what about the character of Lake View? It's gonna be all lost with a massive concrete monstrosity like that... πŸŒ† The city is trying to address this issue but I'm not sure it's enough. The cost of construction just went up and now they're pushing for more units, it's just a never-ending cycle. 🚨
 
the whole thing just seems like another example of gentrification πŸ€”... i mean, don't get me wrong, more housing is definitely needed in chicago, but can't we find ways to make it more affordable without pushing out all the long-time residents? πŸ€·β€β™‚οΈ

i think what's really at play here is that developers are trying to capitalize on the high demand for housing while avoiding any real solutions to the affordability crisis. they're basically just slapping a new coat of paint on an old problem πŸ’Έ... and meanwhile, the people who actually live in lake view are being priced out of their own neighborhood πŸšͺ.

i'm not saying that the updated plan sounds like a total disaster, but it feels like more of the same: luxury housing for wealthy buyers and a few token affordable units thrown in to appease the community. where's the substance? 😐
 
Ugh, I'm literally so done with these developers just disregarding people's feelings and concerns like they're just numbers on a spreadsheet 🀯. I mean, come on, do they not care that The Phoenix is going to change the face of this beautiful neighborhood forever? It's like they think they can just slap a fancy penthouse on top of a 10-story building and call it "progress" πŸ’Έ.

And don't even get me started on David Gassman's excuse about construction costs πŸ€‘. Like, we all know that's just code for "we're gonna make as much money as possible while screwing over the community". And what really gets my goat is that he thinks a few extra parking spaces and some ground-floor retail space are going to magically solve the affordable housing crisis? Give me a break πŸ™„.

I swear, it feels like we're living in a world where everything just revolves around profit and greed πŸ’Έ. Can't we just have a conversation about what's best for our communities instead of fighting over who gets to make the most money off our backs? It's just so... frustrating 😩
 
πŸ˜’ I'm not sure about this one... seems like they're gonna turn Lake View into some soulless high-rise zone 🀯. I mean, 10 stories is already pushing it, and adding more retail and amenities doesn't change that. What's next? Some fancy new condos and a Starbucks on every corner? It's just gonna be another generic corporate building in an area known for its character... 🚫
 
omg I'm literally fangirling over this project, but not in a good way lol 🀣 - seriously tho, 10-story is kinda crazy & i think it's gonna be super ugly if u ask me πŸ˜’, idk how they're gonna make it fit with The Dakota & all the other historic buildings around there... like, why can't we just keep it simple? πŸ€·β€β™€οΈ but at the same time, more housing in Lake View is def needed cuz ppl r getting priced out of their own homes πŸ πŸ’Έ
 
🀯 I mean, can you believe this dude is trying to build a 10-story tower on top of that adorable neighborhood?! πŸ™οΈ I get it, Chicago needs more affordable housing, but does it have to look like a giant skyscraper?! 😩 The Phoenix name just sounds so dramatic and intimidating too... like something out of a superhero movie. πŸ’₯ Anyway, I guess the city will decide if it's cool with the new tower or not... fingers crossed it doesn't ruin the vibe of Lake View 🀞
 
πŸ€” I'm kinda thinkin' that some ppl are being too harsh on Gassman & his team. Like, they're tryin' to address the housing shortage issue & all, but ppl are still salty about it πŸ™„. The added retail space sounds like a win for the community, & the affordable units ratio is definitely a plus πŸ€‘. Maybe we should focus on finding solutions rather than tearing each other down? 😊 The city's gotta make a decision, but I think Gassman's made some efforts to listen to concerns. Fingers crossed it all works out! πŸ‘
 
idk why they're even considering this πŸ€·β€β™‚οΈ... I mean, i get that chicago needs more affordable housing, but 10 stories at lake view? it's gonna change the vibe of the whole area for sure. and what's up with the size difference from The Dakota next door? can't they just build something that blends in with the neighborhood? πŸ€¦β€β™‚οΈ plus, $70 million is a lot of cash... hope it doesn't turn into another gentrification nightmare 😬
 
I feel bad for the residents who are gonna be affected by this new tower πŸ€•. I get that they want more housing and all, but can't we just balance it out? It's like, The Phoenix sounds cool and all, but is it really necessary to bump up the height so much? And what about The Dakota, man? That place is iconic, you know? πŸ™οΈ It's not just about the money, it's about preserving the vibe of the neighborhood.

I'm rooting for David Gassman to make some adjustments and listen to the community's concerns. Maybe he can find a sweet spot between progress and preservation 🀝. And let's be real, 18 months is a pretty short timeline for something that big... fingers crossed everything works out 🀞
 
The whole thing feels like a classic case of 'progress' vs 'preservation' πŸ’ΈπŸ™οΈ. On one hand, you've got the need for more affordable housing and the potential benefits that come with it (more units, increased foot traffic, etc.). But on the other side, there's the fear that this massive tower is gonna change the character of an already pretty unique neighborhood (I mean, who doesn't love The Dakota? 😊).

It's like, can you really make a 10-story building work in a place where everything else is so... quaint? πŸ€” I get why they want to build it, but have they thought about what the impact would be on local businesses and residents? Would it bring in more revenue (and therefore rent prices) or just push out some of the people who already live there?

It's a tough one. As an outsider, it feels like the city is kinda stuck between 'we need to build something' and 'we gotta preserve what makes our neighborhood special'. πŸ€·β€β™€οΈ I guess only time (and city approval) will tell if this tower becomes a blessing or a curse for Lake View πŸŒ†
 
πŸ€” gotta think twice about this one, seems like DLG Management is tryin' to solve a problem (affordable housing) but might be creatin' another one (overcrowdin' the neighborhood). And that affordable unit ratio increase don't really make me feel better... πŸ€‘
 
omg, i gotta say, 10 stories already?! that's like, crazy talk 🀯! i get why they wanna build more housing and all, but come on, can't we find ways to do it without changing the vibe of the whole neighborhood? like, remember when lake view used to be a chill spot for families and artists? now it sounds like they're gonna lose that charm πŸ˜•. and $70 million?! that's a lot of cash πŸ’Έ. i hope the city gets smart about this approval process and makes sure it doesn't ruin the area 🀞.
 
omg u guys i was walking through lake view last wkend and saw like 5 new developments popping up everywhere 🀯 it's crazy how fast they're changing the vibe of the neighborhood i mean don't get me wrong i need affordable housing too but can we please just slow down a bit? this phx tower sounds like it's gonna ruin the whole aesthetic lol what if the city just made the zoning change and didn't even tell anyone about it? that would be super shady πŸ€”
 
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