I'm low-key bummed about this 
Minute Maid's frozen juice concentrates were more than just a drink, they represented nostalgia for some people who grew up with them. I get why the company is making this change tho 
consumer behavior has shifted and their products aren't as in demand as they used to be. It's also interesting that it's not just about getting rid of the product but also the brand itself. I mean, Minute Maid has been around for 80 years so it's a big deal 
Markie Devo did do a great job with the announcement tho 
Minute Maid's frozen juice concentrates were more than just a drink, they represented nostalgia for some people who grew up with them. I get why the company is making this change tho consumer behavior has shifted and their products aren't as in demand as they used to be. It's also interesting that it's not just about getting rid of the product but also the brand itself. I mean, Minute Maid has been around for 80 years so it's a big deal Markie Devo did do a great job with the announcement tho