Apple will begin showing more App Store ads starting in March

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Apple to Roll Out More App Store Ads Starting in March, Increasing Ad Visibility Across Search Results.

In a move aimed at increasing ad visibility and driving downloads through search results, Apple is set to introduce additional ads across search queries. The company first announced its plans to increase the number of App Store ads last month, and now, starting on Tuesday, March 3, it will start showing more ads in search results.

According to Apple, search is the primary way users find and download apps on the App Store, with a significant proportion of downloads happening directly after a search. To give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries, which can appear at both the top and further down in search results.

The move marks an expansion of Apple's ad business, with App Store activity making up a substantial portion of its "services" revenue. The company generates money on every transaction, whether it's an app download or an in-app purchase, as well as by selling ad space to companies looking to reach users.

In recent years, the number of ads has steadily increased, and Apple has already introduced ads into other areas, such as the Today tab in 2022. The company's decision to rebrand its advertising business from Apple Search Ads to Apple Ads in April 2025 suggests a desire to increase ad visibility across various platforms.

As one of the most valuable real estate assets it owns, Apple's billions of devices pre-installed with default apps present significant opportunities for advertisers. With this new rollout, Apple is poised to further capitalize on its massive user base and expand its advertising business.
 
Omg, can you believe this?! 🤯 They're literally going to be bombarding us with ads everywhere we go online! I mean, I get it, more visibility for advertisers and all that jazz... but come on, are we gonna have to scroll through a million options just to find the one app we actually want? 🙄 It's like they're taking a cue from those annoyingly addictive TikTok ads 😳

But at the same time, I gotta give it to Apple - they know what they're doing. With all those devices out there (billions of them?! 😲) and how much ad space they have available... this is just smart business move if you ask me. It's like they say in "Inception" 🤯 - you never really own anything, just rent it for a while. And with App Store ads, they're basically renting their entire user base out to advertisers! 💸
 
I'm seeing a lot more ads on the App Store now 🤯. I mean, I get it, search is a big way people find new apps, but can't we just have some peace and quiet while searching? Anyway, I guess it's good for Apple, they're trying to make that ad money 💸. It's crazy how much of their revenue comes from ads now - services are like half their business 📈. And I think this move is a smart one, their devices are like a huge billboard out there, just waiting for advertisers to jump in 📱💥
 
I'm surprised they're adding more ads to search results... like, I was trying to find a new cooking app the other day and I got bombarded with "Hey you need food!" 🍴😂 Just kidding, but seriously, who doesn't love a good ad? Apple's making bank off our browsing habits, and now they're gonna make some more dough by showing us even more ads. On the bright side, maybe we'll finally find that one recipe for vegan mac 'n cheese everyone's been talking about 🤣
 
🤔 I dont no about dis 🤑... more ads on App Store 2 much 😒 but maybe good 4 us users 👀 who wanna download new games or apps 🎮💻 just gotta swipe past all da ads to get to what i want 😴💺. apple makin money offa us tho 💸 so im guessin its a win-win 4 both parties 🤝👍
 
Ugh I remember when the App Store first came out in 2008 📱😩 how many ads did we have back then? Like, literally just a few. Now it's like every other search result is an ad... I mean I get it, it makes sense for Apple to want more revenue from those billions of devices they own 💸👀 But do we really need that many ads popping up everywhere? It feels like the personal touch of browsing through apps has disappeared in favor of a sea of sponsored content 🌊💔
 
🚨 App Store ads just got a whole lot more visible! So, like, starting March 3rd, you'll see way more ads when searching for apps. It's no surprise, though - search is like, super key to finding new fave apps, and Apple wants to make sure advertisers get the chance to shine. Plus, with all those devices out there (billions of them!), it's a pretty sweet deal for Apple. They're basically cashing in on that user base, which is why they're rebranding their ads business as Apple Ads... think of it like a marketing takeover 🤑
 
I think this is gonna be a game changer for app developers 🤔. With more ads in search results, it's only gonna get harder to stand out from the crowd 😅. On one hand, it's great that Apple is giving advertisers more opportunities to reach their audience, but on the other hand, I'm worried about user experience getting sacrificed 🤷‍♂️. Do you think we'll see more ads taking up space in our Safari tabs too? 🚀
 
ugh, another reason for my kid's eyes to be glued to their screens all day! 🤯 they're already spending too much time playing games or watching videos on the App Store... now it's gonna be even more annoying with all those ads popping up everywhere 😩 i hope apple does something about the parental controls so we can actually set some limits on our kids' screen time, not just have to hope for the best 🤞
 
I'm kinda worried about this one 🤔. I remember when the App Store first launched, it was all about discovery and finding new fave apps. Now, it's like, there are so many ads everywhere! 😂 They're always trying to make money from us, you know? But at the same time, I get it - they need to keep the devs happy with a decent income. And Apple does have a huge user base, so it makes sense that they wanna capitalize on that.

I'm just worried that we'll start seeing ads popping up everywhere - in our search results, on our home screens... even in some of the apps themselves? 🚨 It feels like we're losing control over our own devices. But hey, maybe this is just another step towards making the App Store even more user-friendly and convenient for us? Only time will tell! ⏰
 
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