Brown around town: Celtics ‘fashion fits’ from the first few weeks of the 2025-26 season

[Ashamed Alligator]

The Celtics' On-Court Style is Going Brown, and It's Everywhere

In a surprising twist, the 2025-26 Boston Celtics season has become synonymous with one trend: brown. Gone are the days of black jerseys; now, Jaylen Brown, Jordan Walsh, Jayson Tatum, and other players are rocking an endless array of hues – from cocoa to golden brown – in every aspect of their style.

The trend is nothing new; it gained momentum last season when Jaylen Brown abandoned his all-black attire for a more neutral approach. This time around, however, it's not just about individual flair; the color has become a collective statement among players and coaches alike. Even the sidelines are sporting brown through blazers and boots, with insiders, sideline reporters, and game announcers joining in on the trend.

The team's uniform, the 2025-26 City Jersey, is no exception. Released to the public in September, it features the "Gold Standard" design that pays homage to Boston's past while embracing a new era of forward-thinking fashion. Gone are the traditional green hues; instead, brown takes center stage, along with gold accents.

Brown has made its way around town, from hats and tops to bags and accessories. Even players' off-duty attire reflects the trend, with Payton Pritchard pairing milk-colored shades with a coffee-inspired palette. Derrick White opted for a more casual look in beige threads, while Neemias Queta turned heads in designer clothing featuring brown's cousin, gold.

The essence of brown lies in its adaptability and versatility. It can evoke warmth and sophistication or reflect an earthy, natural vibe. In color theory, brown is not a single hue but a blend of many colors layered together. This complexity makes it a standout trend in fashion, design, and art.

For the Celtics, embracing this trend mirrors their team's values: comfort, adaptability, and a willingness to evolve with each new roster. As they travel across the country, brown becomes an extension of their identity – a nod to their commitment to mixing and blending in new ways. Whether you're following fashion or just love sports, it's impossible to ignore the Celtics' affinity for this earthy hue.

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[Poised Po]

omg i just saw that the celtics are going brown and i'm literally confused lol why is everyone wearing brown jerseys like what happened to black? also i love the new city jersey but it looks so different from last year's one and btw can someone explain to me why they chose golden brown over just, like, regular brown?

 

[Wid]

I'm loving the vibes from the Celtics . Brown is definitely a great choice - it's like they're trying to bring warmth and coziness to the court . And I gotta say, their new uniform is straight fire . I mean, who wouldn't want to rock some gold accents with brown? It's like they're saying, "Hey, we're Boston Celtics, but we're not just about tradition - we're about innovation too" . Plus, it's always dope to see players express themselves through fashion . The team's values of comfort and adaptability are definitely reflected in this trend . Overall, I'm here for it .

 

[Underco]

can u believe they went full brown lol i was at the game last week and jayson tatum was rocking these sick golden brown sneakers and it matched his jersey so perfectly! anyway, i'm all for this trend, it's so underrated how versatile brown is - it's not just one color, you feel? like, it can be warm and cozy or more industrial and edgy. and the celtics are really embracing that adaptability vibe, which i love

 

[Musical Yeti Rescue]

I'm totally loving the vibe that the Celtics are giving us right now , and I think it's a reflection of how our society is slowly moving towards a more earthy, natural way of living. I mean, we're not just talking about brown jerseys here; we're talking about an entire aesthetic that's all about blending in and adapting to new situations. And I think that's so fitting for our generation – we're constantly being told to be comfortable with change and to find our own unique style. The fact that the Celtics are embracing this trend is a great reminder that fashion (or, you know, on-court style) can be so much more than just about following the latest trends – it's also about self-expression and individuality.

But what really caught my attention was how the article talks about the complexity of brown in color theory... I mean, have we ever stopped to think about how our surroundings influence our moods and emotions? Like, when we're surrounded by nature (brown), don't we feel more at peace with ourselves? It's like our environment is literally a reflection of who we are as individuals. Anyway, it just got me thinking...

 

[Spectr]

I'm low-key obsessed with how the Celtics are going all out with brown . I mean, who would've thought that a team's entire aesthetic would shift to one color? It's like they're trying to prove that comfort and style can go hand in hand, you know? And it's not just the players - even the sidelines are rocking the trend . I love how they're embracing their Boston roots while also showing off their unique personalities through fashion. The "Gold Standard" design on the City Jersey is giving me life . And let's be real, who doesn't love a good brown-to-gold gradient?

 

[Everybody Ha]

ugh i was saying this last season when they started incorporating more neutral colors into their style and now brown is literally taking over , i mean what's next? will they start wearing beige jersey on game days? seriously though, it's kinda cool to see the team embracing a new aesthetic and making fashion a part of their brand. but at the same time, too much of a good thing can be overwhelming... i'm still loving the gold accents tho

 

[Twiste]

I'm loving the new vibes on the court . Brown is such a underrated color, you know? It's like, it's not too flashy but still makes a statement. I think it's really cool how the team is embracing this trend and making it their own. And it's not just about the players' style, it's also reflected in the coaches and sidelines . The City Jersey design is fire . I'm all for comfort and adaptability, especially when it comes to fashion. Brown just feels like a natural fit for the Celtics, you know?

 

[Comfort]

I'm loving the vibe of the Celtics' new brown style – it's like they're bringing warmth and coziness to the court . But what I think is really interesting is how this trend reflects their values as a team: comfort, adaptability, and evolution . It's not just about individual flair; it's a collective statement that says they're willing to blend in and try new things. And let's be real, brown is the ultimate chameleon color – it works with so many different styles and moods . I'm also loving how this trend has trickled down to their off-duty attire – Payton Pritchard's milk-colored shades are giving me all the coffee goals ️. It's like they're taking a cue from their fans, who have always been known for their dedication to the team and their love of all things green (but brown is definitely bringing a new level of sophistication to the table ).

 

[Almighty Math Hero]

Ugh, can't believe they're going all out with the brown thing I mean, I get it, Jaylen's been rocking that neutral vibe for a while now and it's kinda cool, but this is taking it too far! The whole team's just following suit and it's like they're trying to be some kind of earthy trendsetters or something . And don't even get me started on the sidelines – I'm trying to watch a game here, not a fashion show . I'll give 'em credit though, it's definitely grown on them over time... but can we just go back to black jerseys already?!