Philadelphia's vacant "flying saucer" LOVE Park Welcome Center may finally get its chance to shine in 2026 as the city prepares for two major events: the nation's 250th birthday and the World Cup. With tourism expected to surge, Parks & Recreation officials are hoping a new lease can bring life to the beloved but abandoned building.
The circular glass-paneled structure, originally designed as a hospitality hub in the 1960s, has struggled to find its purpose since renovation plans were put on hold by the pandemic. After a failed attempt at partnering with Safran Turney Hospitality for a bar and restaurant, the city is now seeking new businesses to occupy the 5,300-square-foot space.
Parks & Recreation Head Katie Burns Kays envisions a pop-up model that combines food, beverage, and community programming, which could serve as a pilot experience. This might include cafes, bars, or event spaces that capitalize on LOVE Park's energy and vibrancy.
Architect Roy F. Larson's International Style building has become a historic landmark, earning the Preservation Alliance's approval for its designation on the Philadelphia Register of Historic Places last year. However, preservationist Paul Steinke remains skeptical about the property's viability as a business hub, citing the challenges posed by its configuration and competition from neighboring coffee shops.
Despite these hurdles, Burns Kays is confident that this year's request-for-proposals (RFP) will bring in plenty of interest. Last year's expressions-of-interest campaign garnered over 30 proposals, highlighting the market's enthusiasm for a mixed-use activation concept.
To mitigate its limitations, Parks & Recreation is willing to invest an additional $100,000 in building improvements and explore alternative uses beyond commercial tenants. As Steinke noted, "The LOVE sign can't get jealous." With creative partnerships and public events, this historic building could become an integral part of Philadelphia's cultural landscape once again.
In the best-case scenario, Steinke hopes for a sustainable commercial partner that ensures the building remains dedicated to cultural education about Philadelphia.
The circular glass-paneled structure, originally designed as a hospitality hub in the 1960s, has struggled to find its purpose since renovation plans were put on hold by the pandemic. After a failed attempt at partnering with Safran Turney Hospitality for a bar and restaurant, the city is now seeking new businesses to occupy the 5,300-square-foot space.
Parks & Recreation Head Katie Burns Kays envisions a pop-up model that combines food, beverage, and community programming, which could serve as a pilot experience. This might include cafes, bars, or event spaces that capitalize on LOVE Park's energy and vibrancy.
Architect Roy F. Larson's International Style building has become a historic landmark, earning the Preservation Alliance's approval for its designation on the Philadelphia Register of Historic Places last year. However, preservationist Paul Steinke remains skeptical about the property's viability as a business hub, citing the challenges posed by its configuration and competition from neighboring coffee shops.
Despite these hurdles, Burns Kays is confident that this year's request-for-proposals (RFP) will bring in plenty of interest. Last year's expressions-of-interest campaign garnered over 30 proposals, highlighting the market's enthusiasm for a mixed-use activation concept.
To mitigate its limitations, Parks & Recreation is willing to invest an additional $100,000 in building improvements and explore alternative uses beyond commercial tenants. As Steinke noted, "The LOVE sign can't get jealous." With creative partnerships and public events, this historic building could become an integral part of Philadelphia's cultural landscape once again.
In the best-case scenario, Steinke hopes for a sustainable commercial partner that ensures the building remains dedicated to cultural education about Philadelphia.