OMG u guys i cant believe this news!!! coca cola had such high hopes for costa but now its just failing left & right they spent like 3.9 billion on it back in 2018 & now its worth like 5 billion lol what a difference 7 yrs make the problem is still the same tho, people r opting for cheaper options & gilbys & mcdonalds are killing them but u know what? i think coca cola should just stick with costa they gotta find a way to make it work lol
just don't get why Coca-Cola thought selling Costa was a good idea in the first place. £3.9 billion seems like a pretty steep price tag for a business that's been struggling to turn a profit since 2018 and now they're abandoning plans to sell it? doesn't make sense to me... maybe I'm missing something, though