Oscars May Finally Give Anime the Recognition it Deserves, Says Crunchyroll's Top Executives
Crunchyroll's highly successful film "Demon Slayer: Infinity Castle" has shattered records, becoming the highest-grossing Japanese film of all time with a worldwide box office earnings of $682 million. And now, the company's top executives are hoping that this cinematic achievement will pave the way for anime to be taken seriously by Academy voters.
At the heart of "Demon Slayer: Infinity Castle" is its beautiful art form - a dazzling score, stunning production design, and masterful craftsmanship that bring the world of Tanjiro Kamado and the Demon Slayer Corps to life. The film's marketing campaign was specifically tailored to appeal to both lifelong anime fans and newcomers to the genre, creating immersive experiences like VR experiences at San Diego Comic-Con.
"We needed to be authentically Crunchyroll in our marketing," said Mitchel Berger, EVP of Global Commerce, "We have a great deep connection with our fan base and we wanted to create moments for them to unveil pieces of the movie." Rahul Purini, President of Crunchyroll added that bringing together talented voice actors like Japanese artists was key to connecting fans worldwide.
The company's team is running a full award season campaign, hoping that anime will be taken seriously by voters. Two previous wins by Hayao Miyazaki, such as "Spirited Away" and "The Boy and the Heron," serve as inspiration for their efforts. "We are working on making sure that this new audience we're talking to with our FYC [final year candidates] are part of it," Purini said.
While anime is already a beloved art form in many parts of the world, its inclusion at the Oscars would be a historic milestone. Berger believes that by participating in the conversation about this medium, they are elevating its reputation and providing exposure to people who may not have encountered it otherwise. "Anime is one of those ways of telling a story," he said. "It's a beautiful piece of artwork."
As for why Crunchyroll chose to adapt "Demon Slayer: Infinity Castle" into a film rather than releasing the next season of the popular franchise, Berger credits Ufotable, the animation company behind the film. "What they realized immediately was that this is a story that deserves to be told on the biggest stage," he said.
While there's no word yet on when the next two films in the planned trilogy will hit theaters, one thing is certain: Crunchyroll's executives are committed to bringing the theatrical experience to fans of the beloved anime series.
Crunchyroll's highly successful film "Demon Slayer: Infinity Castle" has shattered records, becoming the highest-grossing Japanese film of all time with a worldwide box office earnings of $682 million. And now, the company's top executives are hoping that this cinematic achievement will pave the way for anime to be taken seriously by Academy voters.
At the heart of "Demon Slayer: Infinity Castle" is its beautiful art form - a dazzling score, stunning production design, and masterful craftsmanship that bring the world of Tanjiro Kamado and the Demon Slayer Corps to life. The film's marketing campaign was specifically tailored to appeal to both lifelong anime fans and newcomers to the genre, creating immersive experiences like VR experiences at San Diego Comic-Con.
"We needed to be authentically Crunchyroll in our marketing," said Mitchel Berger, EVP of Global Commerce, "We have a great deep connection with our fan base and we wanted to create moments for them to unveil pieces of the movie." Rahul Purini, President of Crunchyroll added that bringing together talented voice actors like Japanese artists was key to connecting fans worldwide.
The company's team is running a full award season campaign, hoping that anime will be taken seriously by voters. Two previous wins by Hayao Miyazaki, such as "Spirited Away" and "The Boy and the Heron," serve as inspiration for their efforts. "We are working on making sure that this new audience we're talking to with our FYC [final year candidates] are part of it," Purini said.
While anime is already a beloved art form in many parts of the world, its inclusion at the Oscars would be a historic milestone. Berger believes that by participating in the conversation about this medium, they are elevating its reputation and providing exposure to people who may not have encountered it otherwise. "Anime is one of those ways of telling a story," he said. "It's a beautiful piece of artwork."
As for why Crunchyroll chose to adapt "Demon Slayer: Infinity Castle" into a film rather than releasing the next season of the popular franchise, Berger credits Ufotable, the animation company behind the film. "What they realized immediately was that this is a story that deserves to be told on the biggest stage," he said.
While there's no word yet on when the next two films in the planned trilogy will hit theaters, one thing is certain: Crunchyroll's executives are committed to bringing the theatrical experience to fans of the beloved anime series.
I think it's about time we got some recognition for our amazing anime culture here! I mean, $682 million at the box office? That's crazy! 
And can you blame them for wanting to bring in new audiences with a marketing campaign like that? The VR experience at Comic-Con was genius! 
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It'd be amazing to see more people discovering and falling in love with our crazy-good anime shows 
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. So here's to Crunchyroll and their efforts! Fingers crossed for a historic milestone 
. I love how Crunchyroll is working hard to bring anime to the mainstream and make it more accessible to new fans. They're doing an amazing job with their marketing campaigns, especially the VR experiences at Comic-Con 
. It's about time we see some major recognition for anime creators and artists! Fingers crossed that this trend continues and we'll see more anime movies getting Oscar buzz in the future 
. The way they brought Tanjiro's world to life with stunning production design and a haunting score gives me all the feels 
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. It's about time we see some recognition for this amazing art form! The fact that they're taking it so seriously, from marketing to production design, shows just how committed they are to showcasing anime in all its glory 
. But I'm all about seeing new voices and perspectives represented on the Oscars stage 
. This could be a game-changer for anime fans worldwide - it's time to break down those barriers and get this art form seen by even more people 
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. I mean, "Demon Slayer" has already broken records, so why not give it a chance on the Oscars? It's about time, tbh 
. They should've done this ages ago! The art form, music, and storytelling are all fire 
. And let's be real, it's not just for fans anymore - new people are getting into anime too 
. Crunchyroll's campaign is on point 
I swear, it was life-changing! And you know what's crazy? We were driving through this gorgeous landscape and saw a group of wildflowers blooming alongside the road. It was like nature decided to put on a show just for us 
What I love about these little moments is how they make you realize that there's always more to life than just one thing... unless you're an anime fan, then maybe it's all about the next episode 
I mean, have you seen "Demon Slayer: Infinity Castle"? That film is a visual masterpiece, with stunning production design and a captivating score that'll leave you mesmerized. It's amazing to see how Crunchyroll's marketing campaign helped bring in fans from all over the world. And let's be real, who wouldn't want to experience an immersive VR experience at Comic-Con? 
And can we talk about how awesome it would be to see more anime representation at the Oscars? The Hayao Miyazaki wins were a great starting point, but I'm hoping this will be the next step towards greater recognition for the medium.
. And can u imagine if more ppl got exposed 2 this art form thru the Oscars? 
. It just goes to show that art can transcend boundaries and speak to people on a universal level.