DIRECTV is shaking up the TV landscape this awards season by touting its MyNews Genre Pack as a must-have bundle of live channels and events, now discounted to just $34.99 for the first two months.
The promotion makes sense, given that many viewers tune in to award shows like the Grammys, Golden Globes, and Oscars – marquee events that anchor some of the biggest networks' schedules. With its MyNews Genre Pack, DIRECTV is bundling up a curated lineup of channels that are likely to be top of mind during these live events.
This deal caters to viewers who want to stay plugged into breaking news without committing to a traditional cable package, which can come with unnecessary channel clutter. By offering 10+ news channels at a lower price point, DIRECTV is tapping into the trend of genre-focused streaming bundles that allow customers to pay for what they want.
The MyNews Genre Pack includes live broadcast channels from major networks like CBS, NBC, and FOX – all of which will be broadcasting some of the most highly anticipated award shows this season. Additionally, subscribers get access to a broader ecosystem of news coverage from national networks like CNN, FOX News, and CNBC.
This promotional push aligns with DIRECTV's broader strategy of shifting toward more niche, genre-focused bundles that cater to specific viewer interests. By offering its MyNews Genre Pack at a discounted rate for the first two months, DIRECTV is trying to win over viewers who might be hesitant to commit to a larger package at traditional cable prices.
The promotion makes sense, given that many viewers tune in to award shows like the Grammys, Golden Globes, and Oscars – marquee events that anchor some of the biggest networks' schedules. With its MyNews Genre Pack, DIRECTV is bundling up a curated lineup of channels that are likely to be top of mind during these live events.
This deal caters to viewers who want to stay plugged into breaking news without committing to a traditional cable package, which can come with unnecessary channel clutter. By offering 10+ news channels at a lower price point, DIRECTV is tapping into the trend of genre-focused streaming bundles that allow customers to pay for what they want.
The MyNews Genre Pack includes live broadcast channels from major networks like CBS, NBC, and FOX – all of which will be broadcasting some of the most highly anticipated award shows this season. Additionally, subscribers get access to a broader ecosystem of news coverage from national networks like CNN, FOX News, and CNBC.
This promotional push aligns with DIRECTV's broader strategy of shifting toward more niche, genre-focused bundles that cater to specific viewer interests. By offering its MyNews Genre Pack at a discounted rate for the first two months, DIRECTV is trying to win over viewers who might be hesitant to commit to a larger package at traditional cable prices.
especially since we have exams coming up soon and my friends are always stressing about what to watch on TV during the Grammys or Golden Globes lol anyway DIRECTV's MyNews Genre Pack is like, super convenient for people who wanna stay updated with news without breaking the bank $34.99 for 2 months is a steal 
plus it's not like we're gonna be glued to our screens all day so this deal is perfect for us busy students trying to balance studying and entertainment 
directv's got some good sauce cooking with that mynews genre pack! it's like they're speaking our language - we love us some award shows and breaking news, but we don't wanna shell out big bucks for a cable package. this promo is all about caterin' to the masses who just want the essentials, you know? 10+ news channels at $34.99? that's a steal 
I'm loving this move by DIRECTV! Who doesn't love a good deal on live channels and events? 
This MyNews Genre Pack is perfect for people who want to stay informed without breaking the bank. And can you blame them? $34.99 for 10+ news channels is a steal! 
Plus, it's great that they're catering to genre-focused streaming bundles - I mean, who doesn't love having more options to customize their viewing experience? 
and i gotta say, who wouldn't want 10+ news channels at $34.99? that's like, a steal! 