The article features an interview with two pub landlords, Coby Morton of The Dolphin Inn in Shrewsbury and Jason Osborne of the Raven in Winchester. They discuss their experiences running pubs during a time when the industry is facing significant challenges due to changing consumer habits and increasing competition from chain restaurants.
Morton talks about how he has had to adapt his business model to appeal to younger customers, who are less likely to visit traditional pubs. He notes that this requires offering a more diverse range of food options, including vegetarian and vegan choices, as well as hosting events such as live music nights and board game evenings. Morton also emphasizes the importance of creating a welcoming atmosphere, with regulars becoming like family to him.
Osborne shares his own experiences, highlighting the challenges of finding new customers and maintaining a loyal customer base. He attributes this success to offering a unique experience for each patron, whether it's through live music or providing a space for socializing without being too loud.
Both landlords agree that happiness is key when working in hospitality. They advise others to maintain a positive attitude, greet every customer as if they were an old friend, and strive to make their patrons leave with a smile on their face.
Throughout the conversation, both Morton and Osborne stress the value of communal spaces like pubs for forming relationships and fostering community. The Dolphin Inn's role in hosting a couple's first date, wedding reception, and even their own "kissing booth" events demonstrates this point. Similarly, the Raven has seen couples meet at the pub while getting married.
While both landlords acknowledge that change is inevitable in the industry, they emphasize that pubs will always be an integral part of society as long as people want to socialize and form connections with others.
Overall, Morton and Osborne demonstrate a commitment to innovation and customer satisfaction, ensuring that their establishments remain vibrant community hubs despite challenges.
				
			Morton talks about how he has had to adapt his business model to appeal to younger customers, who are less likely to visit traditional pubs. He notes that this requires offering a more diverse range of food options, including vegetarian and vegan choices, as well as hosting events such as live music nights and board game evenings. Morton also emphasizes the importance of creating a welcoming atmosphere, with regulars becoming like family to him.
Osborne shares his own experiences, highlighting the challenges of finding new customers and maintaining a loyal customer base. He attributes this success to offering a unique experience for each patron, whether it's through live music or providing a space for socializing without being too loud.
Both landlords agree that happiness is key when working in hospitality. They advise others to maintain a positive attitude, greet every customer as if they were an old friend, and strive to make their patrons leave with a smile on their face.
Throughout the conversation, both Morton and Osborne stress the value of communal spaces like pubs for forming relationships and fostering community. The Dolphin Inn's role in hosting a couple's first date, wedding reception, and even their own "kissing booth" events demonstrates this point. Similarly, the Raven has seen couples meet at the pub while getting married.
While both landlords acknowledge that change is inevitable in the industry, they emphasize that pubs will always be an integral part of society as long as people want to socialize and form connections with others.
Overall, Morton and Osborne demonstrate a commitment to innovation and customer satisfaction, ensuring that their establishments remain vibrant community hubs despite challenges.

 , you know when they have live music nights or board game evenings? It's like the pub is my second home during exams season
, you know when they have live music nights or board game evenings? It's like the pub is my second home during exams season  . I love how Coby Morton and Jason Osborne are trying to adapt their business models to appeal to younger customers. Offering veggie and vegan options is a must, right? And it's so true that creating a welcoming atmosphere makes all the difference - regulars become like family!
. I love how Coby Morton and Jason Osborne are trying to adapt their business models to appeal to younger customers. Offering veggie and vegan options is a must, right? And it's so true that creating a welcoming atmosphere makes all the difference - regulars become like family! 
 I mean, who doesn't love a good board game night or live music event?
 I mean, who doesn't love a good board game night or live music event? 
 They're not just serving drinks anymore, they're creating experiences that people will remember. And I think it's awesome how they're making everyone feel welcome, like family
 They're not just serving drinks anymore, they're creating experiences that people will remember. And I think it's awesome how they're making everyone feel welcome, like family  . It's no wonder their pubs are the go-to spots for couples to meet and even get married
. It's no wonder their pubs are the go-to spots for couples to meet and even get married  . Let's keep supporting these innovative landlords and their commitment to making people happy
. Let's keep supporting these innovative landlords and their commitment to making people happy  !
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 . I mean, who doesn't love sipping on a pint and catchin' up with mates? It's not just about the beer anymore, they're makin' it a full-on experience with food options that cater to all kinds of dietary needs and events that bring people together.
. I mean, who doesn't love sipping on a pint and catchin' up with mates? It's not just about the beer anymore, they're makin' it a full-on experience with food options that cater to all kinds of dietary needs and events that bring people together. . And let's be real, with the rise of social media, people are lookin' for more than just a good meal, they want an experience that'll make 'em wanna share it online
. And let's be real, with the rise of social media, people are lookin' for more than just a good meal, they want an experience that'll make 'em wanna share it online  .
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. . These two guys are totally on point tho! I mean, I've been going to The Dolphin Inn in Shrewsbury all the time and it's always lit
. These two guys are totally on point tho! I mean, I've been going to The Dolphin Inn in Shrewsbury all the time and it's always lit  . They have this amazing selection of craft beers and their food options are literally so good, I'm obsessed with their vegan mac 'n cheese
. They have this amazing selection of craft beers and their food options are literally so good, I'm obsessed with their vegan mac 'n cheese  . And don't even get me started on Jason Osborne's pub, The Raven in Winchester - they have these epic live music nights that just bring the whole room together
. And don't even get me started on Jason Osborne's pub, The Raven in Winchester - they have these epic live music nights that just bring the whole room together  . I've met some of my best friends at those events and it's always such a vibe
. I've met some of my best friends at those events and it's always such a vibe  . And honestly, just talking to Coby and Jason makes me wanna grab my friends and go to one of these pubs ASAP
. And honestly, just talking to Coby and Jason makes me wanna grab my friends and go to one of these pubs ASAP  .
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 u need a pub with a vibe like this to make ppl wanna hang out n have fun
 u need a pub with a vibe like this to make ppl wanna hang out n have fun  i mean who needs chain restaurants when u can get a real pub experience
 i mean who needs chain restaurants when u can get a real pub experience  , but it's a bit worrying how many chain restaurants are popping up everywhere... I mean, can't we just have a good old-fashioned pint down the pub without the need for a fancy menu or live music? Just me, or am I being too nostalgic
, but it's a bit worrying how many chain restaurants are popping up everywhere... I mean, can't we just have a good old-fashioned pint down the pub without the need for a fancy menu or live music? Just me, or am I being too nostalgic  ? Anyway, it's great to hear that Morton and Osborne are doing their part to keep things fresh, even if it means getting creative with events and food options. And honestly, who doesn't love a good board game night
? Anyway, it's great to hear that Morton and Osborne are doing their part to keep things fresh, even if it means getting creative with events and food options. And honestly, who doesn't love a good board game night  ? It just goes to show that pubs will always be about community, and I'm all for that
? It just goes to show that pubs will always be about community, and I'm all for that  They're not just about serving drinks, they're about people coming together
 They're not just about serving drinks, they're about people coming together  I love how Coby & Jason are adapting to keep them relevant, like hosting events & offering diverse food options
 I love how Coby & Jason are adapting to keep them relevant, like hosting events & offering diverse food options 
 . I mean, who doesn't love a good pint and some live music or board games? It's amazing how they're making their businesses thrive by offering unique experiences that bring people together - whether it's for couples' dates, weddings, or just a friendly night out with mates
. I mean, who doesn't love a good pint and some live music or board games? It's amazing how they're making their businesses thrive by offering unique experiences that bring people together - whether it's for couples' dates, weddings, or just a friendly night out with mates  .
. . So here's to Morton and Osborne and all the other pub landlords out there who are keeping the spirit of community alive
. So here's to Morton and Osborne and all the other pub landlords out there who are keeping the spirit of community alive  !
! . I mean, let's be real, they gotta evolve if they wanna stay relevant. But at the same time, I don't want them to lose that warm and fuzzy pub vibe you know? It's like, I get it, Jason said something about creating a unique experience for each patron, but can they do that without making it too over-the-top or trying-hard?
. I mean, let's be real, they gotta evolve if they wanna stay relevant. But at the same time, I don't want them to lose that warm and fuzzy pub vibe you know? It's like, I get it, Jason said something about creating a unique experience for each patron, but can they do that without making it too over-the-top or trying-hard?  I'm getting so frustrated hearing about how pubs are struggling to adapt... like, can't they just keep it simple? I mean, I love a good pint down the pub as much as the next person, but the idea of having to host 'board game evenings' and serve veggie burgers is just... ugh
 I'm getting so frustrated hearing about how pubs are struggling to adapt... like, can't they just keep it simple? I mean, I love a good pint down the pub as much as the next person, but the idea of having to host 'board game evenings' and serve veggie burgers is just... ugh  And what's with all these 'unique experiences'? Just give me a comfy stool, a decent pint, and some friendly chatter and I'm set
 And what's with all these 'unique experiences'? Just give me a comfy stool, a decent pint, and some friendly chatter and I'm set  . And don't even get me started on the state of live music nights... always so loud and rowdy
. And don't even get me started on the state of live music nights... always so loud and rowdy 
 . And you can't deny the power of creating a welcoming atmosphere - regulars are like family, for real
. And you can't deny the power of creating a welcoming atmosphere - regulars are like family, for real  I'm loving the vibe from these two pub landlords
 I'm loving the vibe from these two pub landlords  . And you know what's amazing? They're not just about serving drinks, it's about building relationships and fostering community
. And you know what's amazing? They're not just about serving drinks, it's about building relationships and fostering community 