Bad Bunny's Super Bowl Halftime Show: A Celebration of Identity and Conviction
The Apple Music Super Bowl LX halftime show was a masterclass in spectacle and showmanship, with Bad Bunny delivering a high-energy performance that left the packed Levi's Stadium in Santa Clara, California, breathless. But what made this show truly special was the way it wove together music, culture, and identity into a seamless tapestry of entertainment.
One person who got to experience the magic firsthand was David Grutman, hospitality mogul and longtime friend of Bad Bunny. Speaking exclusively with Page Six, Grutman revealed that the vibes throughout the show were "amazing" and that he was blown away by the rapper's conviction and dedication to his craft.
For Grutman, who co-owns Miami restaurant Gekko with Bad Bunny, this performance was more than just a showcase of music – it was a celebration of identity. Born in Puerto Rico, Bad Bunny has long been an advocate for Latinx representation and cultural exchange. And on Sunday, he did just that, taking the stage to perform an entire set entirely in Spanish.
"It's his voice," Grutman explained of Bad Bunny's role in producing the show. "He was definitely in charge of the entire thing."
But what made this performance truly groundbreaking was the way it brought together a diverse cast of celebrities and performers. From Jessica Alba and Karol G to Pedro Pascal and Cardi B, the casita – a nod to Puerto Rican culture and Bad Bunny's roots – was packed with A-listers who got to let loose and have fun.
One person who stood out in particular was TikTok star Alix Earle, who served as the "face of Gen Z" for Bad Bunny's show. Grutman revealed that he was included in the performance because of his support for the rapper over the years, as well as his own work producing Earle's upcoming reality TV show with Netflix.
"I think having her be the face of Gen Z and so much of America is just a great thing," Grutman said. "He wanted to show a little bit of everything."
But what really made this performance special was the way it honored Bad Bunny's heritage. From his parents in attendance, proudly cheering on their son from the audience, to the wedding ceremony that took place mid-show – complete with Lady Gaga and Ricky Martin as surprise guests – every element of the performance felt carefully curated to celebrate identity and culture.
As for how Bad Bunny was able to pull off such a flawless set despite facing criticism over his nationality, Grutman believes it all comes down to conviction. "I think he just has so much confidence that he's going to deliver," he said. "It's special people like him that you come across in your life."
With the Super Bowl halftime show now cemented as one of the most memorable performances of the year, Bad Bunny is sure to go down in history as a trailblazer for Latinx representation and cultural exchange. And with Grutman by his side, it's clear that this partnership will continue to produce magic for years to come.
The Apple Music Super Bowl LX halftime show was a masterclass in spectacle and showmanship, with Bad Bunny delivering a high-energy performance that left the packed Levi's Stadium in Santa Clara, California, breathless. But what made this show truly special was the way it wove together music, culture, and identity into a seamless tapestry of entertainment.
One person who got to experience the magic firsthand was David Grutman, hospitality mogul and longtime friend of Bad Bunny. Speaking exclusively with Page Six, Grutman revealed that the vibes throughout the show were "amazing" and that he was blown away by the rapper's conviction and dedication to his craft.
For Grutman, who co-owns Miami restaurant Gekko with Bad Bunny, this performance was more than just a showcase of music – it was a celebration of identity. Born in Puerto Rico, Bad Bunny has long been an advocate for Latinx representation and cultural exchange. And on Sunday, he did just that, taking the stage to perform an entire set entirely in Spanish.
"It's his voice," Grutman explained of Bad Bunny's role in producing the show. "He was definitely in charge of the entire thing."
But what made this performance truly groundbreaking was the way it brought together a diverse cast of celebrities and performers. From Jessica Alba and Karol G to Pedro Pascal and Cardi B, the casita – a nod to Puerto Rican culture and Bad Bunny's roots – was packed with A-listers who got to let loose and have fun.
One person who stood out in particular was TikTok star Alix Earle, who served as the "face of Gen Z" for Bad Bunny's show. Grutman revealed that he was included in the performance because of his support for the rapper over the years, as well as his own work producing Earle's upcoming reality TV show with Netflix.
"I think having her be the face of Gen Z and so much of America is just a great thing," Grutman said. "He wanted to show a little bit of everything."
But what really made this performance special was the way it honored Bad Bunny's heritage. From his parents in attendance, proudly cheering on their son from the audience, to the wedding ceremony that took place mid-show – complete with Lady Gaga and Ricky Martin as surprise guests – every element of the performance felt carefully curated to celebrate identity and culture.
As for how Bad Bunny was able to pull off such a flawless set despite facing criticism over his nationality, Grutman believes it all comes down to conviction. "I think he just has so much confidence that he's going to deliver," he said. "It's special people like him that you come across in your life."
With the Super Bowl halftime show now cemented as one of the most memorable performances of the year, Bad Bunny is sure to go down in history as a trailblazer for Latinx representation and cultural exchange. And with Grutman by his side, it's clear that this partnership will continue to produce magic for years to come.
I'm still reeling from how epic the Super Bowl halftime show was! 
Bad Bunny totally killed it, not just musically but also in terms of representation and cultural exchange. It's so cool to see him celebrating his identity and heritage on such a huge stage. 
The way he brought together all those different performers and celebrities was genius – it felt like a real celebration of Latinx culture, you know? 
It just goes to show that with conviction and confidence, we can make a difference in our communities. We need more people like Bad Bunny shining bright! 
just watched the bad bunny super bowl halftime show and i'm still reeling from the energy 
it was like a celebration of identity and culture all rolled into one amazing performance 
and can we talk about how fierce it was seeing latinx reps on that stage 
overall, this show was pure magic 
The way he wove Spanish culture into every aspect of the show was so beautiful – it's a testament to his conviction and dedication to representing the Latinx community. I love that he brought in a diverse cast of celebrities, including Gen Z star Alix Earle, to showcase the richness of American culture 
. And let's be real, who wouldn't want to see Lady Gaga and Ricky Martin crash a wedding during halftime? 
It was a true spectacle that left me feeling inspired and uplifted. Can we talk about how Bad Bunny is redefining what it means to be a trailblazer in the music industry? 
! It was like he was speaking directly to my soul 
And can we talk about how amazing it was to see Alix Earle get her moment in the spotlight 
? She's literally the ultimate Gen Z icon 
I'm also loving how he honored his heritage with that surprise wedding ceremony 
Lady Gaga and Ricky Martin showing up was the cherry on top of an already epic performance 
, and not just because he slayed the Spanish language game 
omg bad bunny slayed at super bowl halftime show!!! 
i love how he brought together so many talented people from different backgrounds too, it was literally a celebration of identity and music 
can't wait to see what he does next! 
!!! what i love most is how he wove together music and culture into one epic performance - it was like a celebration of identity and conviction all rolled into one 
. It's clear that Bad Bunny has conviction and confidence, it's what makes his performances truly special. AND THOSE LADY GAGA & RICKY MARTIN GUEST APPEARANCES?!?! WHAT A WAY TO CELEBRATE IDENTITY AND CULTURE!!!
. I'm sure the fact that some of those guests were probably just there for the free food and drinks didn't hurt either 
. And let's be real, Bad Bunny's whole thing can be summed up as "I'm a Latino rapper who's cool with being himself"... how original 
. But hey, if it works, it works, right? 
If you're not confident in yourself or your art, it's hard to pull off something as big and bold as the Super Bowl Halftime Show. And Bad Bunny has that confidence in spades - he knows who he is and what he represents, and he isn't afraid to showcase it.
!
And what about Alix Earle being the face of Gen Z for this show... isn't she just another social media influencer trying to get her 15 minutes of fame? 
can u imagine anything more weird? but hey back to bad bunny lol what if they had a mini concert in each stadium like a flash mob or something? that would've been lit 
it's crazy how they got so many celebrities involved tho. and omg did you know i saw a tiktok video of some guy doing a super cool dance to oldies at a random party 
it was such a special moment for him to share his heritage with the world. and can we talk about the celeb cast 
i'm so glad alix earle was included as the face of gen z, she's such a talented artist 