Ferrari is finally taking the wraps off its highly anticipated all-electric supercar, dubbed the Ferrari Luce. While fans of the iconic Italian marque have been patiently waiting for a glimpse of their next electric speedster, it's not the car itself that made headlines - rather, it's the interior design.
According to sources close to the project, none other than Jony Ive, Apple's former chief designer and visionary behind some of the company's most groundbreaking products, has lent his expertise in crafting the Luce's interior. Working closely with his partner Marc Newson at their collaborative firm LoveFrom, Ive has brought an unmistakable design language that seamlessly blends Ferrari's performance heritage with cutting-edge technology.
The result is a cabin that's both modern and minimalist, exuding the same sleek sophistication Ive is known for in his Apple designs. Gone are the traditional buttons and knobs; instead, Ive opted for a mix of digital displays and physical controls that provide a tactile experience reminiscent of classic Ferrari cars from the 1950s.
The steering wheel, for instance, takes cues from vintage Ferrari models with its three-spoke design, now crafted entirely from recycled aluminum. The spokes themselves weigh significantly less than their traditional counterparts, contributing to an overall reduction in weight. A clever touch is the incorporation of Gorilla glass across several surfaces, including the gear shifter and numerous other trim elements.
Beyond the aesthetics, Ive's focus on user experience shines through in the Luce's interior. Features like a ball-and-socket joint central display that rotates towards either the driver or passenger add an unparalleled level of comfort, while the mechanical multigraph display with three independent motors functions as both a clock and launch control indicator. Even the key fob boasts its own E Ink screen that only switches power when changing colors - an automotive first, according to Ferrari.
Despite Ive's experience in crafting innovative products under Apple's guidance, he acknowledged the unique challenges posed by designing for the automotive industry. "It's very hard," he told Engadget during a presentation. "I've never worked in an area that's so regulated."
With the Luce set to debut later this year, it remains to be seen whether Ferrari will adopt more advanced features like CarPlay Ultra from Apple. Nonetheless, Ive's influence on the design language of the car is unmistakable - and for fans of both Ferrari and Apple, this collaboration promises an exciting new chapter in the brand's history.
According to sources close to the project, none other than Jony Ive, Apple's former chief designer and visionary behind some of the company's most groundbreaking products, has lent his expertise in crafting the Luce's interior. Working closely with his partner Marc Newson at their collaborative firm LoveFrom, Ive has brought an unmistakable design language that seamlessly blends Ferrari's performance heritage with cutting-edge technology.
The result is a cabin that's both modern and minimalist, exuding the same sleek sophistication Ive is known for in his Apple designs. Gone are the traditional buttons and knobs; instead, Ive opted for a mix of digital displays and physical controls that provide a tactile experience reminiscent of classic Ferrari cars from the 1950s.
The steering wheel, for instance, takes cues from vintage Ferrari models with its three-spoke design, now crafted entirely from recycled aluminum. The spokes themselves weigh significantly less than their traditional counterparts, contributing to an overall reduction in weight. A clever touch is the incorporation of Gorilla glass across several surfaces, including the gear shifter and numerous other trim elements.
Beyond the aesthetics, Ive's focus on user experience shines through in the Luce's interior. Features like a ball-and-socket joint central display that rotates towards either the driver or passenger add an unparalleled level of comfort, while the mechanical multigraph display with three independent motors functions as both a clock and launch control indicator. Even the key fob boasts its own E Ink screen that only switches power when changing colors - an automotive first, according to Ferrari.
Despite Ive's experience in crafting innovative products under Apple's guidance, he acknowledged the unique challenges posed by designing for the automotive industry. "It's very hard," he told Engadget during a presentation. "I've never worked in an area that's so regulated."
With the Luce set to debut later this year, it remains to be seen whether Ferrari will adopt more advanced features like CarPlay Ultra from Apple. Nonetheless, Ive's influence on the design language of the car is unmistakable - and for fans of both Ferrari and Apple, this collaboration promises an exciting new chapter in the brand's history.
. I mean, it's cool that Ferrari teamed up with Jony Ive, but is it really necessary? That interior design sounds fancy, but how much tech do you need to drive a car at high speeds? And what's the point of all those digital displays and physical controls when you can just use a smartphone app like everyone else? 
Plus, I don't want my car key fob displaying my schedule on an E Ink screen - that sounds way too Apple for me 
. But hey, I guess it'll be interesting to see how the Luce performs on the track and if Ferrari can pull off this whole electric thing without losing its identity 
I mean, who wouldn't want to get their hands on a supercar with Jony Ive's design genius behind it? The interior looks insane! I love how they've incorporated digital displays and physical controls that feel like a mix of old-school and new-school. And that steering wheel? Genius! Who knew recycled aluminum could be so cool? 
I'm also loving the Gorilla glass touches - it's all about that seamless, premium look. Can't wait to see this bad boy in action later this year! 
"The future belongs to those who believe in the beauty of their dreams." 
We can't wait to see how Ferrari's all-electric supercar turns out! 
... who wouldn't want a sleek minimalist cabin that screams "rich guy" with digital displays and recycled aluminum everything? I mean, Jony Ive is like the ultimate design guru, but it's kinda weird he's taking over someone else's project. Did Apple just send their B-team to Ferrari or what? 
The fact that a traditional steering wheel made from recycled aluminum is "clever" is also giving me some "wow we really had to get creative here" vibes 
The minimalism and sleekness are on point, but what I'm most hyped about is the tech integration 
that's making this interior feel like a spaceship 
Genius move. Can't wait to see it in action later this year! 
The mix of digital displays and physical controls is so sleek and modern, but still nods to those classic Ferrari vibes from the 50s. I'm all about that minimalist aesthetic too 
. Jony Ive's touch is all over it, from the digital displays to the recycled aluminum steering wheel 
. It's like a fusion of old-school Italian design and cutting-edge tech 
. I mean, who needs a fancy touchscreen when you can have an energy-efficient display that only powers up when it needs to? It just goes to show how innovative you can be without sacrificing style