Fitness scams are rife in January as people seek to kickstart their New Year resolutions. With promises of cheap gym memberships and tailored training plans, it's hard to distinguish between legitimate offers and fake deals.
Criminals are cloning real ads or sites from legitimate businesses, using tactics like urgency and pressure to 'sign up today' to lure victims in. The websites may look convincing, but the web address may have a few different characters, or the images used can be altered to make muscles appear more bulked up to lure people in with tales of success.
If you see an ad on social media promising a cheap gym membership or a personal trainer offering a tailored regime, there's usually a sense of urgency attached. This is a typical tactic by fraudsters to prompt people into reacting without fully thinking through the purchase. Be wary of offers that rely on extreme discounts or pressure to 'sign up today', especially if there are limited contact details or no independent reviews.
If you hand over your bank details, the criminals will take the payment and store it for use in a future fraud. The tactics are identical to those used in other types of scams, such as discount holidays.
To spot a fitness scam, pay close attention to the address of the website you land on. One or a few letters may be different from a legitimate site, although they may appear similar. It's also best to avoid clicking on links in unsolicited emails or social media messages claiming to be from gyms or fitness brands.
If you think you have been defrauded, contact your bank immediately and then report the incident to Action Fraud, the central hub for fraud and online crime.
Criminals are cloning real ads or sites from legitimate businesses, using tactics like urgency and pressure to 'sign up today' to lure victims in. The websites may look convincing, but the web address may have a few different characters, or the images used can be altered to make muscles appear more bulked up to lure people in with tales of success.
If you see an ad on social media promising a cheap gym membership or a personal trainer offering a tailored regime, there's usually a sense of urgency attached. This is a typical tactic by fraudsters to prompt people into reacting without fully thinking through the purchase. Be wary of offers that rely on extreme discounts or pressure to 'sign up today', especially if there are limited contact details or no independent reviews.
If you hand over your bank details, the criminals will take the payment and store it for use in a future fraud. The tactics are identical to those used in other types of scams, such as discount holidays.
To spot a fitness scam, pay close attention to the address of the website you land on. One or a few letters may be different from a legitimate site, although they may appear similar. It's also best to avoid clicking on links in unsolicited emails or social media messages claiming to be from gyms or fitness brands.
If you think you have been defrauded, contact your bank immediately and then report the incident to Action Fraud, the central hub for fraud and online crime.