'Good, better, best' didn't start with Bears — just ask Cubs great Billy Williams

Billy Williams' "Good, Better, Best" - the chant that transcended sports teams, not just one.

The Chicago Cubs' iconic phrase has been chanted by fans across the city and beyond, from Rogers Park to the suburbs. But what's behind this universal mantra? According to Billy Williams, a Cubs Hall of Famer, it all started with his own coach, Principal Lillie Dixon at Whistler Elementary School in Alabama.

The 87-year-old legend revealed that he heard these words for the first time as a student, and they stuck with him throughout his life. "I can still hear her saying it," Williams said. "It was a positive chant for me my whole life, just like it's a positive chant for the Chicago Bears."

Williams' love affair with the phrase began long before he became a star athlete at Mobile County Training School and later in his 18-year major league career. It was Dixon's weekly school assemblies that concluded with "good, better, best" that had a profound impact on Williams.

While the Cubs ultimately didn't win with this mantra in 1969 against the Miracle Mets, Williams repeated it to himself throughout his playing days as a way to drive him forward. The phrase became a driving force behind his desire to succeed and work harder each year.

Fast-forward to today, when Cubs rookie coach Ben Johnson proudly chants "good, better, best" along with his players in celebration of every win. And for Billy Williams, it's a nostalgic reminder of Dixon's influence on him.

As an avid Bears fan, Williams gets transported back in time whenever he sees videos of Johnson crouching intensely in the locker room, fist pumping the same phrase that had driven him all those years ago.

"It's motivational," Williams said, acknowledging its power to bring people together. "The players really seem to be accepting it."
 
I'm not sure I get why this chant is such a big deal 🤔. It sounds kinda cheesy to me. Like, what even is the point of repeating 'good, better, best' over and over again? Is it really just about being motivated or something? I mean, didn't Billy Williams just use his own willpower and hard work to get where he was? And what's with it being a part of his life for 18 years? It just seems like a bit too convenient 🙄.
 
🙌 this is so cool! i mean, who knew a simple chant could have such a huge impact on someone's life? it's amazing how something that started in a school assembly room can become a motivational phrase for entire sports teams 🏈. billy williams' story is really inspiring, especially since he was able to pass on the same mantra to his own coach ben johnson 👍. i love how it brings people together and motivates them to work harder 💪. and it's awesome that the cubs are still using the phrase all these years later! good, better, best indeed 😊
 
omg u gotta love how a single phrase can mean so much 2 ppl from diff teams! 😂 like its not even about the actual sports part, its bout the vibes & the message 🌟 i remember my own mom saying 'good job' whenever i did something good, and it always made me feel proud. anywayz, gotta give props to Coach Dixon for instilling that positivity in Billy Williams 👏 and now its being passed on 2 the next gen, which is pretty cool 👍
 
🙌 The way this story comes full circle is amazing - from a school assembly to a sports team chant 🏈. It just goes to show how powerful our early life experiences can shape us in the long run 💡. Billy Williams' gratitude towards Principal Dixon for instilling this mantra is truly heartwarming ❤️. And I have to admit, hearing Ben Johnson use it in the locker room makes me chuckle 😊 - those Bears fans must be loving every minute of it! 👍
 
omg, I'm so loving this vibe 💖! Billy Williams' story is everything - how his old coach influenced his life and now it's spreading to a whole new generation 🤩👏 I mean, what's not to love about "good, better, best"? It's like the ultimate motivational chant 🔥💪 The fact that it's being chanted by Cubs players and Bears fans alike is just pure magic ✨
 
This is so cool 🤯! I mean, can you imagine being a kid and hearing something like that for the first time in school? It just makes me want to go back to Whistler Elementary and see Principal Dixon teach her class. Interesting that it's become this thing for different sports teams too... like, who knew it wasn't just Cubs fans 😎
 
🤔 I love how this iconic phrase has become a unifying force for sports teams and their fans! It's amazing to see how something that started as a simple mantra in a school assembly room can have such a profound impact on people's lives. Billy Williams' story is so inspiring, it reminds me of when I was a kid and my parents would tell me the importance of setting goals and working towards them. For some reason, this phrase just resonates with everyone, doesn't it? It's like we're all connected through our shared experiences and values... anyway, now that I'm retired 😊, I get to enjoy more sports games and relive these nostalgic moments! 👍
 
LOL I feel like I've heard this chant before but not from a Cubs player 🤣 Billy Williams' story is actually kinda cool tho, his coach had such an impact on him it's awesome how it's still relevant today 💪 I guess you can say the Cubs are pretty lucky to have a legend like Williams who believes in that mantra enough to be chanting it 50 years later 🙌
 
THE CAPS LOCK CRUSADER HERE 🤠!!! I THINK IT'S SO COOL THAT A SIMPLE CHANT CAN HAVE SUCH A BIG IMPACT ON PEOPLE'S LIVES!!! BILLY WILLIAMS' STORY IS TRULY INSPIRING, AND IT JUST GOES TO SHOW YOU HOW ONE PERSON CAN MAKE A LASTING DIFFERENCE IN THE LIVES OF OTHERS 🙌. I MEAN, WHO WOULDN'T WANT TO HEAR "GOOD, BETTER, BEST" BEFORE EACH GAME TO GET THEM PUMPED UP?! 😊 IT'S AMAZING HOW SOMETHING THAT STARTED AS A CHILDHOOD CHANT CAN BE PASSED DOWN THROUGH GENERATIONS AND STILL BE USED TODAY 🌟.
 
🤔 I think its kinda cool how this old school mantra like Good Better Best has become a thing for Cubs fans and now even Bears fans too. Its amazing how something that was said by a coach in a classroom over 60 yrs ago can still have such an impact on people today 🏆💪
 
🤔 I love how this phrase has become a unifying force for fans of different teams! It's like, we're all rooting for the same thing - excellence 🏆 and perseverance 💪. The fact that Billy Williams was inspired by his coach's mantra at such a young age and carried it with him throughout his career is just amazing 🙌. And now, to see Cubs rookie coach Ben Johnson and Bears fans alike chanting "good, better, best" is like a big ol' group hug 🤗... even though we're all from different teams, we're all in this together! 🎉
 
omg did u know that i just got back from the most amazing food truck fest in chicago 🤩 and i tried this incredible lobster roll that was literally TO DIE FOR 🍽️ anyway back to billy williams' story, i feel so bad for him that they didn't win with "good, better, best" in 1969, but it's so cool how the phrase has transcended sports teams and become a universal mantra, you know? 😊 i'm gonna have to get my hands on some of those weekly school assemblies from whistler elementary school to see if they still exist 📚
 
omg this is so inspiring 🤩! I love how one simple phrase can have such a profound impact on someone's life and career. Billy Williams' story is like, totally relatable - we've all had those coaches or teachers who made us feel like we could achieve anything if we just believed in ourselves 😊. And now to see it being passed down to the next generation of players? That's amazing 💪. I can imagine how motivating it must be for Ben Johnson and the Cubs team, especially during tough games 🏆. It's a great reminder that words have power and can bring people together ❤️.
 
I love how this phrase has become more than just a Cubs thing! 🤩 It's like it's connected with everyone who says it, you know? And Billy Williams' story is so cool - I mean, can you even imagine hearing that as a kid from Coach Dixon every week at school? 💡 It's crazy how something simple can stick with you for so long and still be able to motivate people today. I'm definitely getting chills thinking about it now... 😅 The Cubs players are so lucky to have Coach Johnson leading them, and it's awesome that Williams is back in the mix, too! 👏
 
🤔 I love how this chant has become a symbol of positivity and motivation for so many people! It's amazing to see how something that started in a school assembly can have such a lasting impact on someone's life. 🎓 For me, the phrase just feels like a reminder to always strive for excellence and be our best selves, whether we're on the field or in everyday life. 💪 What I find really cool is that it's not just limited to one team or sport – fans from different parts of the city are all chanting it together, which shows how powerful words can be when they bring people together! 😊
 
🤔 this phrase has been with Billy Williams since he was a kid and now it's bringing motivation to new gen Cubs fans 🌟 i think its cool how something that started as a simple mantra can have such a big impact on people's lives 💪 at the same time its also making me nostalgic thinking about my own childhood memories 😊
 
😊 this chant thingy is kinda cool... i mean, its not just for sports teams anymore, its like a positivity vibe that brings ppl together... Billy Williams' story is old school tho 🕰️, but its nice to see his mantra still resonating with new gen fans like Ben Johnson... gotta give props to Principal Lillie Dixon too 😊, she must've had some serious influence on Billy's life... anywayz, its dope to see how a simple phrase can drive ppl forward and motivate them to be their best selves 🤩
 
OMG you guys I'm like totally obsessed with this story 🤯 Billy Williams' "Good, Better, Best" chant is literally the most iconic thing ever! And it's not just Cubs fans who are into it, it's Bears fans too 🏈❤️ I mean, can you imagine being a kid in school and your coach telling you that you're good better best? It's like, this positive mantra that stuck with Billy throughout his life and it's still resonating today 💪

And what's so cool is that the chant has transcended sports teams, you know? It's not just about the Cubs or Bears, it's about the idea of striving to be your best self. I feel like we could all learn from Billy's approach to life 🤓
 
🤔 I wonder what other sports teams have their own versions of this phrase... 🏆 Is it just a Cubs thing or is it something that other teams use too? 🤷‍♀️ Like, do other teams' coaches tell them stuff like Principal Lillie Dixon used to say? 😊 And how cool that Billy Williams still hears those words in his head after all these years! 😎 I bet it's a great motivator for athletes... but also kinda cheesy, right? 😉
 
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