A bizarre yet intriguing phenomenon has emerged in China as fans of the Harry Potter franchise have taken to embracing a villainous character - Draco Malfoy. The young wizard's name in Mandarin reads "mǎ ěr fú", meaning "horse fortune," which has led to him becoming an unlikely icon for the upcoming Year of the Horse, a symbol associated with good luck and prosperity in Chinese culture.
Malfoy's unexpected popularity can be attributed to the clever wordplay of his name. Fans have taken to social media platforms and online marketplaces, adorning their refrigerators, offices, and shopping malls with posters and merchandise featuring a smiling young Malfoy riding cartoon horses. The character's image has become ubiquitous, as fans celebrate the arrival of the Year of the Horse.
In a surprising display of awareness, actor Tom Felton, who played Malfoy in the films, recently reposted an image on his Instagram story from a Chinese shopping mall. The banner read "Magical awakening that attracts abundant wealth," further highlighting the significance of Malfoy's name in this cultural context.
The surge in popularity can be linked to the immense success of Harry Potter books and merchandise in China. Since their introduction in 2000, approximately 200 million copies have been sold, with Warner Brothers Discovery announcing plans for a massive studio tour in Shanghai next year.
As Chinese fans eagerly anticipate the Lunar New Year, which begins later this month, Draco Malfoy has taken on an unexpected role as a symbol of good fortune. The character's unusual popularity serves as a testament to the enduring appeal of the Harry Potter franchise in China, where fans continue to find creative ways to celebrate and engage with their favorite characters.
Malfoy's unexpected popularity can be attributed to the clever wordplay of his name. Fans have taken to social media platforms and online marketplaces, adorning their refrigerators, offices, and shopping malls with posters and merchandise featuring a smiling young Malfoy riding cartoon horses. The character's image has become ubiquitous, as fans celebrate the arrival of the Year of the Horse.
In a surprising display of awareness, actor Tom Felton, who played Malfoy in the films, recently reposted an image on his Instagram story from a Chinese shopping mall. The banner read "Magical awakening that attracts abundant wealth," further highlighting the significance of Malfoy's name in this cultural context.
The surge in popularity can be linked to the immense success of Harry Potter books and merchandise in China. Since their introduction in 2000, approximately 200 million copies have been sold, with Warner Brothers Discovery announcing plans for a massive studio tour in Shanghai next year.
As Chinese fans eagerly anticipate the Lunar New Year, which begins later this month, Draco Malfoy has taken on an unexpected role as a symbol of good fortune. The character's unusual popularity serves as a testament to the enduring appeal of the Harry Potter franchise in China, where fans continue to find creative ways to celebrate and engage with their favorite characters.