Sony Pictures has secured development rights to bring the wildly popular Labubu dolls to life on the big screen, marking the latest move by a major film studio to capitalize on the success of toy-based movies.
The news follows hot on the heels of Sony's acquisition of the rights to adapt Barbie into a live-action film, which itself is part of a trend where studios are increasingly betting on movie adaptations based on toys and games. The past few years have seen a string of successful films based on everything from Polly Pocket to Hot Wheels, with many more projects currently in development.
The success of these movies has been staggering, with films like "Barbie" grossing over $1.4 billion at the box office and video game adaptations like "Minecraft" and "Super Mario Bros." also performing strongly. This trend is showing no signs of slowing down, with numerous studios greenlighting projects based on popular board games, video games, and even toys.
It's unclear at this stage whether the Labubu film will be live-action or animated, but if it does succeed, it could be the start of a lucrative franchise for Sony. For now, however, the project is in its very early stages of development with no actors, writers, or director signed on yet.
While details are still scarce, one thing is clear: Sony's move into adapting Labubu dolls is another indication that studios are willing to take risks on toy-based movies in an effort to tap into their broad appeal and generate big box office returns. Only time will tell if this latest adaptation will follow in the footsteps of its predecessors and become a box office hit.
The news follows hot on the heels of Sony's acquisition of the rights to adapt Barbie into a live-action film, which itself is part of a trend where studios are increasingly betting on movie adaptations based on toys and games. The past few years have seen a string of successful films based on everything from Polly Pocket to Hot Wheels, with many more projects currently in development.
The success of these movies has been staggering, with films like "Barbie" grossing over $1.4 billion at the box office and video game adaptations like "Minecraft" and "Super Mario Bros." also performing strongly. This trend is showing no signs of slowing down, with numerous studios greenlighting projects based on popular board games, video games, and even toys.
It's unclear at this stage whether the Labubu film will be live-action or animated, but if it does succeed, it could be the start of a lucrative franchise for Sony. For now, however, the project is in its very early stages of development with no actors, writers, or director signed on yet.
While details are still scarce, one thing is clear: Sony's move into adapting Labubu dolls is another indication that studios are willing to take risks on toy-based movies in an effort to tap into their broad appeal and generate big box office returns. Only time will tell if this latest adaptation will follow in the footsteps of its predecessors and become a box office hit.