Lionsgate has handed over its streaming service in South Asia and Southeast Asia, Lionsgate Play, to founding executive Rohit Jain. The platform is now owned by Jain, who was instrumental in building the service during his eight-year tenure as president of Lionsgate Play Asia.
Under the deal, Jain will have a multi-year licensing agreement that grants him access to use the Lionsgate Play branding and draw from the studio's content catalog for the streaming platform. In return, Lionsgate retains its theatrical distribution and television production operations across the two regions.
Lionsgate Play currently operates in India, Indonesia, Malaysia, the Philippines, Bangladesh, Sri Lanka, Bhutan, Nepal, and the Maldives, with a focus on utilizing partnerships with telecommunications providers to distribute content through long-term agreements. The platform has gained significant traction in India, where it is integrated into various aggregators such as JioHotstar and Amazon Prime Video Channels.
Jain's leadership has been praised by Lionsgate COO Brian Goldsmith, who credited the executive with building a strong brand presence in South Asia and Southeast Asia. "Rohit is an entrepreneur with a deep understanding of the Asia landscape, and he has the expertise and experience to lead Lionsgate Play into an exciting new phase of growth," said Goldsmith.
Jain expressed his gratitude to Jon Feltheimer and Brian Goldsmith for giving him the opportunity to develop Lionsgate's India business. He believes that Lionsgate Play is poised to expand beyond its current offerings and become a leading destination for Hollywood content in the region.
Under the deal, Jain will have a multi-year licensing agreement that grants him access to use the Lionsgate Play branding and draw from the studio's content catalog for the streaming platform. In return, Lionsgate retains its theatrical distribution and television production operations across the two regions.
Lionsgate Play currently operates in India, Indonesia, Malaysia, the Philippines, Bangladesh, Sri Lanka, Bhutan, Nepal, and the Maldives, with a focus on utilizing partnerships with telecommunications providers to distribute content through long-term agreements. The platform has gained significant traction in India, where it is integrated into various aggregators such as JioHotstar and Amazon Prime Video Channels.
Jain's leadership has been praised by Lionsgate COO Brian Goldsmith, who credited the executive with building a strong brand presence in South Asia and Southeast Asia. "Rohit is an entrepreneur with a deep understanding of the Asia landscape, and he has the expertise and experience to lead Lionsgate Play into an exciting new phase of growth," said Goldsmith.
Jain expressed his gratitude to Jon Feltheimer and Brian Goldsmith for giving him the opportunity to develop Lionsgate's India business. He believes that Lionsgate Play is poised to expand beyond its current offerings and become a leading destination for Hollywood content in the region.
. I mean, they're keeping their movie theater and TV show production gigs, but letting him handle the streaming thing. That makes sense, cuz he knows the Asia market pretty well. He's already got some big partnerships with telecom companies to get content out there. In India, his platform is getting integrated with other popular services like JioHotstar... that's gotta be a big help! Jain thinks it's gonna get way bigger and more popular, and I can see why - he's got the passion for it and knows what people want. 
i feel like he's been with the platform for ages tho 8 years or something? anyway, it's kinda cool that he gets to keep using the lionsgate play name and access their content catalog, but like what about the rest of us in india who already have it through other platforms? 
]
I'm loving the move, tbh. The dude built that platform from scratch in 8 years and now he gets to run with it? 
I mean, Liongate is getting out of the streaming game and retaining its theatrical distribution & TV production ops - not bad, right? 
Meanwhile, Jain is gonna take Lionsgate Play to new heights in India and beyond 
. I'm curious to see what kind of content he'll bring to the table next... maybe some Bollywood originals? 
Fingers crossed! 
The man's got game, and I'm hyped to see what he does next with the platform. 
. It's crazy to think about how far he's come, especially since he's only 8 years into his role 
. The fact that Lionsgate is keeping their theatrical distribution & TV production ops in the region keeps things balanced out, so fingers crossed for Jain to make some magic happen 
also, it'll be interesting to see how he expands the platform beyond just hollywood content... will he cater to local audiences more? only time will tell 
" [doge gif]
sounds like rohit knows his stuff cuz he built it up from nothin during his 8 yr stint as president 
anyway i think its cool that leo retards are stepping out of their comfort zones and tryin new things 
jain seems legit tho 
But what's also interesting is how Lionsgate gets to retain its theatrical distribution and TV production ops while Jain takes the reins on streaming. It's like they're playing a strategic game of chess over there 
. i mean, lionsgate has been kinda slow to adapt to this streaming game, but now with jain at the helm, fingers crossed they'll bring some real value to these markets 
, I'm guessing Rohit Jain knows his stuff since Brian Goldsmith is hyping him up so much 
. Now we'll see how Rohit Jain's gonna take it to the next level 
, this is crazy! Rohit Jain taking over Lionsgate Play is huge news 
. Jain seems like a smart entrepreneur, and with his experience in Asia, he might be able to tap into some hidden markets 
!
. Plus, it's good to see someone who's actually lived in those regions getting a shot at running their own thing - can't say that about every exec 