Paramount+ is poised for a price hike, marking the first significant increase in nearly two years. The streaming service announced during its earnings report that it will boost subscription prices in the US, Canada, and Australia starting early next year, without disclosing the exact amount. Industry insiders speculate that the price bump could be as modest as an extra dollar or two per month.
The move comes as part of a broader strategy to boost long-term profitability for Paramount+. The company has identified several areas where it can optimize its financials, including shifting away from lower-margin subscription bundles and eliminating free trials.
This shift in approach is largely driven by the recent acquisition of Paramount by Skydance Media, a deal valued at $8 billion. While regulatory approval was eventually secured after some controversy surrounding FCC Chairman Brendan Carr, the move has sent shockwaves through the entertainment industry.
As part of its restructuring efforts, Paramount+ will also review discount practices and reduce investments in international markets without a clear growth trajectory. The company is seeking to increase its profitability while maintaining access to an extensive library of content.
The decision not to offer free trials for new subscribers suggests that Paramount+ is prioritizing paid subscriptions over short-term revenue gains. This approach may appeal to customers who value the convenience and flexibility offered by streaming services, but it also raises concerns about affordability and accessibility in a rapidly changing media landscape.
The move comes as part of a broader strategy to boost long-term profitability for Paramount+. The company has identified several areas where it can optimize its financials, including shifting away from lower-margin subscription bundles and eliminating free trials.
This shift in approach is largely driven by the recent acquisition of Paramount by Skydance Media, a deal valued at $8 billion. While regulatory approval was eventually secured after some controversy surrounding FCC Chairman Brendan Carr, the move has sent shockwaves through the entertainment industry.
As part of its restructuring efforts, Paramount+ will also review discount practices and reduce investments in international markets without a clear growth trajectory. The company is seeking to increase its profitability while maintaining access to an extensive library of content.
The decision not to offer free trials for new subscribers suggests that Paramount+ is prioritizing paid subscriptions over short-term revenue gains. This approach may appeal to customers who value the convenience and flexibility offered by streaming services, but it also raises concerns about affordability and accessibility in a rapidly changing media landscape.