Perplexity, a leading provider of generative AI tools, has inked a multi-year licensing deal with Getty Images, marking a significant step forward in its efforts to integrate high-quality visual media into its search and discovery platform. Under the agreement, Perplexity will leverage Getty's vast library of stock and editorial imagery, which includes millions of images, to enhance its AI-driven features.
As part of the partnership, Perplexity has committed to displaying image credits with links to their original sources, a move intended to educate users on how to use licensed images legally. This is a crucial step in addressing concerns around copyright and attribution that have been a thorn in the side of AI companies like Perplexity.
These issues have come under scrutiny in recent months, particularly as AI tools become increasingly accessible. The company has faced lawsuits over allegations of copying and storing article content without proper crediting or licensing. In August, it was sued by two Japanese media groups for allegedly infringing on their copyrights and providing inaccurate attribution.
Perplexity's struggles with copyright law are not new, however. In 2022, Getty Images banned AI-generated art from its platform due to the complexities surrounding intellectual property rights. The company later took action against an AI art tool called Stable Diffusion, alleging that it had copied millions of protected images from Getty's collection.
With this partnership, Getty is hoping to promote a more reliable and engaging user experience by supporting high-quality information delivery through Perplexity's platform. According to Nick Unsworth, Vice President Strategic Development at Getty Images, "partnerships such as this support AI platforms in increasing the accuracy and quality of the information delivered to consumers."
As part of the partnership, Perplexity has committed to displaying image credits with links to their original sources, a move intended to educate users on how to use licensed images legally. This is a crucial step in addressing concerns around copyright and attribution that have been a thorn in the side of AI companies like Perplexity.
These issues have come under scrutiny in recent months, particularly as AI tools become increasingly accessible. The company has faced lawsuits over allegations of copying and storing article content without proper crediting or licensing. In August, it was sued by two Japanese media groups for allegedly infringing on their copyrights and providing inaccurate attribution.
Perplexity's struggles with copyright law are not new, however. In 2022, Getty Images banned AI-generated art from its platform due to the complexities surrounding intellectual property rights. The company later took action against an AI art tool called Stable Diffusion, alleging that it had copied millions of protected images from Getty's collection.
With this partnership, Getty is hoping to promote a more reliable and engaging user experience by supporting high-quality information delivery through Perplexity's platform. According to Nick Unsworth, Vice President Strategic Development at Getty Images, "partnerships such as this support AI platforms in increasing the accuracy and quality of the information delivered to consumers."