PlayersTV Lands High-Profile Head in Michele Ghee as President Amid Billion-Dollar Athlete Media Economy Push
In a strategic move that solidifies its position at the forefront of athlete-driven media, PlayersTV has announced Michele Ghee as its new President. With over two decades of experience in leading billions of dollars in transactions for top-tier media companies like CNN and Essence, Ghee is poised to bring her wealth of expertise to the role.
Ghee's appointment marks a significant milestone in PlayersTV's mission to revolutionize the athlete-creator economy. "Athlete-owned media isn't just driving billions in value with a new business model – it's rebalancing power and reshaping culture," said Willow Bay, Dean of USC Annenberg School for Communication and Journalism.
As President, Ghee will focus on expanding PlayersTV's influence in shaping the athlete-creator economy. Under her leadership, the platform aims to aggregate top storytellers and provide them with a unified platform to reach broader audiences. This strategic move is set to further solidify PlayersTV's position as a leader in the industry.
Ghee's vision for PlayersTV involves creating a robust ecosystem that connects athletes, fans, and partners through authentic storytelling. "We're excited to add Michele's strong leadership to PlayersTV and expand our core offerings," said Deron Guidrey and Collin Castellaw, co-founders of PlayersTV.
The athlete-creator economy has seen explosive growth, with notable examples such as LeBron James' SpringHill Company valued at $725 million and Peyton Manning's Omaha Productions valued at $400 million. PlayersTV aims to capitalize on this trend by providing a platform for athletes to share their stories in an authentic and engaging manner.
Ghee believes that athlete-led storytelling will enhance brand partnerships and provide players with a significant value proposition. "The brands know how valuable their [the athletes] stories are because we don't have to build audiences for them," she explained. "They already have followers, right? They already have fans."
With Ghee at the helm, PlayersTV is set to undergo significant transformations, including scaling its model, doubling down on original content investment, and expanding distribution channels. The company aims to create lasting value for athletes, partners, and fans alike through immersive experiences that connect premium athlete-led lifestyle and culture content with real-world activations.
As Ghee takes the reins, she is confident in her ability to drive growth and success. "This next chapter focuses on scaling the model, doubling down on our investment in original content, exploring additional technologies, and expanding our distribution channels," she said. With her pedigree, experience, and intuitive leadership style, Ghee is well-positioned to lead PlayersTV into a new era of innovation and success.
In a strategic move that solidifies its position at the forefront of athlete-driven media, PlayersTV has announced Michele Ghee as its new President. With over two decades of experience in leading billions of dollars in transactions for top-tier media companies like CNN and Essence, Ghee is poised to bring her wealth of expertise to the role.
Ghee's appointment marks a significant milestone in PlayersTV's mission to revolutionize the athlete-creator economy. "Athlete-owned media isn't just driving billions in value with a new business model – it's rebalancing power and reshaping culture," said Willow Bay, Dean of USC Annenberg School for Communication and Journalism.
As President, Ghee will focus on expanding PlayersTV's influence in shaping the athlete-creator economy. Under her leadership, the platform aims to aggregate top storytellers and provide them with a unified platform to reach broader audiences. This strategic move is set to further solidify PlayersTV's position as a leader in the industry.
Ghee's vision for PlayersTV involves creating a robust ecosystem that connects athletes, fans, and partners through authentic storytelling. "We're excited to add Michele's strong leadership to PlayersTV and expand our core offerings," said Deron Guidrey and Collin Castellaw, co-founders of PlayersTV.
The athlete-creator economy has seen explosive growth, with notable examples such as LeBron James' SpringHill Company valued at $725 million and Peyton Manning's Omaha Productions valued at $400 million. PlayersTV aims to capitalize on this trend by providing a platform for athletes to share their stories in an authentic and engaging manner.
Ghee believes that athlete-led storytelling will enhance brand partnerships and provide players with a significant value proposition. "The brands know how valuable their [the athletes] stories are because we don't have to build audiences for them," she explained. "They already have followers, right? They already have fans."
With Ghee at the helm, PlayersTV is set to undergo significant transformations, including scaling its model, doubling down on original content investment, and expanding distribution channels. The company aims to create lasting value for athletes, partners, and fans alike through immersive experiences that connect premium athlete-led lifestyle and culture content with real-world activations.
As Ghee takes the reins, she is confident in her ability to drive growth and success. "This next chapter focuses on scaling the model, doubling down on our investment in original content, exploring additional technologies, and expanding our distribution channels," she said. With her pedigree, experience, and intuitive leadership style, Ghee is well-positioned to lead PlayersTV into a new era of innovation and success.
. I think it's great that PlayersTV is trying to bring authentic storytelling to the table, especially with Michele Ghee at the helm 
. Her experience in leading large transactions is definitely a plus.
. However, it's also worth considering the potential for exploitation or manipulation if not done thoughtfully.
. With Ghee leading the charge, I'm hoping they'll prioritize transparency and fairness in their dealings with athletes and partners.
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to me. i mean, players tv is just trying to make a quick buck off athletes' hard work and popularity. what's next? players tv creating their own scripted shows featuring fake athlete personas 
? or worse, buying out the rights to athletes' existing stories and selling them as "original content" 
she's got so much experience working with big media companies like cnn and essence and now she's going to take players tv to the next level 
i'm literally shaking thinking about all the amazing things they're gonna do under her leadership 
we need to see what kind of games she's gonna play and how many billions of dollars she's gonna make for us lol 
anyway cant wait to see players tv become a household name 
lebron james' springhill company is already making bank, so i'm excited to see what players tv can do. but it's also kinda sad that you gotta be an athlete to get a voice these days 
at least ghee seems like she's on the case trying to make this more about the athletes and less about just making money 
. It's not just about monetizing athlete-led content – it's about building a community around these incredible people who are already having such an impact on our culture. And I'm all for that 
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i mean, think about it - athletes already have their own fanbase, so why not leverage that for brand partnerships? 
i mean 2 decades of experience leading billions in transactions is no joke 
, and I'm still on a high from watching the sunset over the ocean. You know what's crazy? How some spots have those weird fog machines that create this artificial mist? Like, are people even paying for that? 
...
[www.bloomberg.com](http://www.bloomberg.com)
! Michele Ghee bringing billions in transactions expertise to Playerstv is super interesting 
PlayersTV just landed the big fish Michele Ghee as their President and I'm super stoked about it! 